Social Tables is a technology company.
Social Tables has raised $23.0M across 3 funding rounds.
Social Tables has raised $23.0M in total across 3 funding rounds.
Social Tables has raised $23.0M in total across 3 funding rounds.
Social Tables's investors include Atreides Management, BDC Venture Capital, Blackbird Ventures Australia, iNovia Capital, Metanoia, Red Swan Ventures, Spark Capital, Thayer Ventures, WestCap, Kevin Hartz, Capital Factory, E-Merge.
Social Tables was a SaaS platform for collaborative event planning, specializing in 3D floor plans, seating charts, and diagrams to streamline event layouts for venues and planners.[1][2][3] It served event professionals, hotels, and corporations like Intercontinental Hotels Group, Hyatt, and Goldman Sachs, solving inefficiencies in space management, stakeholder communication, and guest experience for weddings, conferences, and corporate events—powering over 4.5 million events across 5,500 customers in 100 countries before its 2018 acquisition by Cvent.[1][3] Post-acquisition, the technology evolved into Cvent Event Diagramming, enhancing real-time collaboration, photo-realistic 3D walkthroughs, and lead generation tools, now trusted by 50% of Fortune 500 companies with 24/7 support.[3]
The platform's growth included $8M Series A (led by Bessemer Venture Partners and Thayer Ventures) and $13M Series B (led by QuestMark Partners), scaling to 120 employees and recognition as a Deloitte Technology Fast 500 winner.[1]
Founded in 2011 in Washington, DC, by Dan Berger and Matthew Tendler, Social Tables emerged to replace outdated tools like Microsoft Office for event planning, offering cloud-based 3D diagramming for better control, transparency, and streamlined communication.[1][5] The idea addressed pain points in event setup—setting client expectations, staff preparation, and centralized data—turning every event into an "opportunity" via accessible, device-agnostic software.[5] Early traction built quickly: by 2015, it earned Washington Post's "Top Places to Work"; in 2016, it expanded to a 30,000 sq ft Metro Center office with community event space; and growth peaked with the 2018 $100M acquisition by Cvent.[1]
Social Tables rode the event technology wave, shifting fragmented planning (e.g., spreadsheets) to cloud collaboration amid rising demand for hybrid/virtual events, accelerated by 2020 trends like online conferences, digital photo booths, and scalable platforms.[6][7][8] Timing aligned with SaaS growth in hospitality and corporate events, where market forces—globalization, data-driven personalization, and post-pandemic hybrid needs—favored tools integrating video, registration, and analytics.[1][6] It influenced the ecosystem by standardizing 3D diagramming, enabling venues to compete digitally and planners to deliver "unforgettable" experiences, now amplified under Cvent as event tech consolidates toward AI-enhanced, all-in-one solutions.[3][8]
Integrated into Cvent, Social Tables' legacy endures as a core diagramming engine, poised to leverage AI for predictive layouts, deeper integrations (e.g., VR/AR walkthroughs), and sustainability-focused event metrics amid hybrid event dominance.[3][7] Trends like scalable virtual tech and data privacy will shape its path, potentially expanding to emerging markets as global events rebound. Its influence evolves from innovator to industry backbone, empowering planners to focus on creativity over logistics—proving that streamlined tools still "inspire face-to-face experiences" in a digital-first world.[1]
Social Tables has raised $23.0M across 3 funding rounds. Most recently, it raised $13.0M Series B in October 2016.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Oct 1, 2016 | $13.0M Series B | Atreides Management, BDC Venture Capital, Blackbird Ventures Australia, iNovia Capital, Metanoia, Red Swan Ventures, Spark Capital, Thayer Ventures, WestCap | |
| Aug 1, 2014 | $8.0M Series A | Atreides Management, BDC Venture Capital, Blackbird Ventures Australia, iNovia Capital, Metanoia, Red Swan Ventures, Spark Capital, Thayer Ventures, WestCap | |
| Jul 1, 2013 | $2.0M Seed | Kevin Hartz, Capital Factory, E-Merge, Fontinalis Partners, Fresco Capital, Kapor Capital, Nephila Advisors, Practical Venture Capital, Recursive Ventures, Results Junkies, Techstars, Venture51, Dharmesh Shah, Mark Goines, Tony Hawk, William Boebel |