Loading organizations...
Social Standards offers a comparative analytics platform, transforming vast social data into actionable market insights. It processes millions of social posts monthly, structuring this information across key market verticals. Utilizing proprietary technology and dynamic data visualization, the platform enables rapid market share measurement, performance benchmarking, and trend identification for efficient, in-depth understanding.
Founded in 2011 by Francois Modarresse and Devon Bergman, Social Standards emerged from the insight that unstructured social conversations offered a scalable source for granular consumer intelligence. The founders aimed to build a systematic platform to contextualize this data, converting qualitative social signals into quantifiable competitive intelligence.
The platform serves leading Consumer Packaged Goods and investment firms, providing crucial competitive advantage. Social Standards delivers unparalleled insights into brand performance, product sentiment, market trends, and influencer impact, aiding decisions. Its vision is to advance data science, ensuring partners gain the deepest, most current understanding of consumer behavior.
Social Standards has raised $2.0M across 1 funding round.
Social Standards has raised $2.0M in total across 1 funding round.
Social Standards has raised $2.0M in total across 1 funding round.
Social Standards's investors include Black Jays Investments.
Social Standards is a consumer intelligence platform that structures and analyzes billions of authentic social media conversations from platforms like TikTok, Instagram, Twitter, and Reddit to deliver actionable insights on brands, products, trends, and consumer motivations.[2][5] It serves primarily CPG (consumer packaged goods) brands, PE firms, management consulting firms, and investment banks for corporate strategy, product development, investor due diligence, and equity research.[2][5] The platform solves the problem of unstructured social data by transforming it into quantifiable, benchmarked analytics at category, product, feature, and trend levels, enabling faster decision-making and competitive advantage.[2][3] With $5.8M in total funding across 3 rounds, ~30 employees, and $5.6M revenue, it shows steady growth in the market research space.[1]
Social Standards was founded in 2017 and has offices in New York, Oakland (headquarters at 160 Franklin St), and Los Angeles.[1][2] While specific founders are not detailed in available sources, the company emerged to address gaps in traditional market research by harnessing collective intelligence from social channels.[2] A pivotal moment came in January 2023 with the addition of TikTok data, expanding coverage to four major platforms and enhancing its utility for CPG executives and investors.[2] Early traction built through proprietary content structuring technology, leading to adoption by top CPG brands and investment firms.[2][5]
Social Standards rides the trend of social listening and AI-driven consumer intelligence, capitalizing on explosive growth in platforms like TikTok where billions of daily authentic conversations reveal unfiltered consumer sentiment.[2] Timing aligns with CPG brands' shift from surveys to real-time social data amid rising demand for agile, data-backed decisions in volatile markets.[3] Market forces favoring it include the explosion of user-generated content and need for competitive benchmarking in fragmented consumer spaces.[1][2] It influences the ecosystem by empowering investors and brands with insights that accelerate product development and strategy, bridging social media's raw volume to enterprise-grade analytics.[5]
Social Standards is positioned to expand as social platforms evolve and AI refines conversational AI, potentially adding more channels like emerging video apps or integrating predictive modeling. Trends like hyper-personalized CPG marketing and investor reliance on alternative data will amplify its role, with growth likely from deeper enterprise penetration and international expansion. Its influence may evolve from niche analytics to a standard in due diligence and innovation pipelines, solidifying its edge in transforming social chatter into strategic gold—much like its core mission of turning unstructured data into market dominance.[2][3][5]
Social Standards has raised $2.0M across 1 funding round. Most recently, it raised $2.0M Seed in May 2015.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| May 1, 2015 | $2.0M Seed | Black Jays Investments |