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Socialpoint develops and publishes a portfolio of free-to-play mobile games, notably titles such as Dragon City and Monster Legends. The company leverages an iterative development approach, deeply valuing user feedback to refine its offerings. Its technical strategy emphasizes agile methodologies, executed by small, cross-functional teams that foster proactivity and ownership in game creation.
The company was founded in October 2008 by Horacio Martos and Andrés Bou. Their initial insight centered on capitalizing on the emerging market for social and mobile games, establishing a presence in the free-to-play segment. This focus allowed them to build a foundation in a rapidly expanding sector of the entertainment industry.
Socialpoint's products cater to a global audience of mobile gamers. The company's vision is to "have fun together creating fun for everyone," driven by values of passion, innovation, and transparency. It aims to continuously evolve its game experiences, delighting players worldwide and pushing the boundaries of interactive entertainment.
Social Point has raised $48.3M across 5 funding rounds.
Social Point has raised $48.3M in total across 5 funding rounds.
Social Point has raised $48.3M in total across 5 funding rounds.
Social Point's investors include Laurence Garrett, BBVA, Idinvest Partners, Nauta Capital, Greylock Partners, 83North, Javier Rubio.
Social Point has raised $48.3M across 5 funding rounds. Most recently, it raised $30.0M Other Equity in July 2014.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jul 22, 2014 | $30M Venture Round | Laurence Garrett | BBVA, Idinvest Partners, Nauta Capital | Announced |
| Feb 12, 2013 | $3.9M Venture Round | Greylock Partners | — | Announced |
| Dec 1, 2012 | $4M Series C | — | 83North | Announced |
| Jun 1, 2012 | $7M Series B | Idinvest Partners | 83North, BBVA, Javier Rubio | Announced |
| Jun 23, 2011 | $3.4M Venture Round | Nauta Capital | — | Announced |
Social Point is a Barcelona-based mobile gaming company specializing in social and casual games, with popular titles like Dragon City, Monster Legends, Social Empires, Social Wars, Pool Master, and Two Dots that have achieved nearly one billion downloads worldwide.[1][3][5] It serves a global audience of gamers seeking free-to-play, engaging experiences on mobile platforms, solving the demand for accessible, community-driven entertainment in a competitive $100 billion+ mobile gaming market; the company was acquired by Take-Two Interactive (via Zynga) after raising $45.8M, maintaining strong growth with up to 500 employees and millions of unique daily users.[1][3][5][6]
Founded in 2008 in Barcelona, Spain, Social Point emerged as a startup focused on social and casual online games, quickly gaining traction with early hits like Dragon City and Social Empires.[1][3][4] The founders leveraged Barcelona's blend of creativity, culture, and innovation to build a global presence, evolving from independent development to international launches of over ten mobile titles; pivotal moments include its acquisition by Take-Two Interactive, which integrated it into a major gaming portfolio while centralizing EMEA operations in Barcelona's 22@ district.[1][3][5] This backstory reflects a scrappy, ambitious mindset that persists despite scaling to 350-500 employees across diverse backgrounds speaking over 30 languages.[3][5][6]
Social Point stands out in mobile gaming through:
Social Point rides the explosive growth of mobile gaming, a $100B+ market fueled by smartphone penetration, free-to-play models, and social features that drive retention amid fierce competition.[3] Its timing aligns with the shift to casual, cross-platform titles post-2008 mobile boom, benefiting from market forces like rising AR/VR integration and AI for personalized experiences, while Barcelona's 22@ district positions it as a European hub attracting global talent.[3] The company influences the ecosystem by collaborating with universities and institutions, upskilling talent for video games and boosting Catalonia's digital innovation scene.[3]
Social Point's integration into Take-Two positions it for accelerated growth, with AI shaping immersive gameplay and expansions from its Barcelona base targeting untapped EMEA markets.[3] Trends like AI-driven personalization and hybrid casual-core games will propel its pipeline, potentially yielding new billion-download hits amid industry consolidation. Its influence may evolve by deepening local talent pipelines, solidifying Barcelona as a gaming powerhouse—echoing its startup roots in crafting fun that scales globally.[3][5]
