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The Socialite Family designs and distributes curated collections of furniture, lighting, and home decor items. The company focuses on creating timeless pieces, with an emphasis on European craftsmanship, catering to discerning consumers who seek unique and elegant interior furnishings. Its product range includes upholstered seating, various lighting fixtures, and decorative objects, all characterized by a distinct aesthetic that blends classic and contemporary influences.
Caroline Derveaux and Hugo Vince established The Socialite Family, driven by an observation for families seeking sophisticated and distinctive home environments. Their foundational insight centered on offering an accessible yet refined selection of interior design elements, moving beyond conventional retail options to provide a curated lifestyle experience. This approach distinguishes the company in the competitive home furnishings market.
The company primarily serves individuals and families looking to personalize their living spaces with thoughtfully designed, high-quality products. The Socialite Family's overarching vision is to continuously expand its unique product lines, allowing customers to cultivate homes that reflect a modern, elegant sensibility. It aims to be a primary resource for cultivating aspirational and comfortable domestic settings.
Social Family Group has 1 tracked investment across 1 company. The latest tracked deal is $500K Seed in GiggedIn in June 2015.
| Date | Company | Round | Lead Investor(s) | Co-Investor(s) |
|---|---|---|---|---|
| Jun 29, 2015 | GiggedIn | $500K Seed | — | Black Sheep Capital, Bluechilli, Dominet Venture Partners, QUT Creative Enterprise Australia |