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SNR.vc is a venture capital firm.
SNR.vc is an early-stage venture capital firm based in San Francisco, California, with a mission to back ambitious founders tackling difficult, high-impact problems. The firm positions itself as a “principles-driven builder,” prioritizing deep partnerships with founders and focusing on equity-efficient execution and long-term value creation. SNR.vc invests primarily in seed and Series A rounds, with a strong emphasis on technology, fintech, AI, blockchain, Web3, and consumer products. Their philosophy centers on being first believers in “different” founders and providing not just capital, but hands-on support during both breakthroughs and crises.
SNR.vc has made a notable impact on the startup ecosystem by backing high-growth companies and leveraging the operational expertise of its partners. Their investments span a range of sectors, including business services, financial services, life sciences, and communications technology, and they have participated in over 28 deals to date. The firm’s approach is distinguished by its operator-first mindset, data-driven decision-making, and a commitment to earning the trust of founders through consistent, active partnership.
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SNR.vc was founded by Kevin Mahaffey, a seasoned entrepreneur and investor with deep roots in the tech and cybersecurity space. Mahaffey co-founded Lookout, a cybersecurity unicorn, and later transitioned into venture capital, bringing with him firsthand experience in scaling startups. He was also a part-time partner at Y Combinator, where he further honed his ability to identify and support high-potential founders. Amit Gupta, another key partner, brings extensive leadership experience from companies like Qualcomm, INQ Mobile, Lookout, and Benchling, and has a strong track record of helping technical founders build and scale their businesses.
The firm’s evolution reflects a shift from traditional venture capital to a more hands-on, builder-oriented approach. SNR.vc was established to fill a gap in the market for investors who are not just passive capital providers but active partners in the journey of building companies. The firm’s focus on early-stage investments and its emphasis on trust, resilience, and long-term partnership have set it apart from more conventional VC firms.
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SNR.vc is riding the wave of rapid innovation in technology, particularly in fintech, AI, and Web3. The timing of their focus on these sectors is critical, as they are at the forefront of digital transformation and disruption across industries. The firm’s emphasis on early-stage, high-impact startups positions it to influence the next generation of tech leaders and shape the direction of emerging markets.
By backing founders who are solving difficult problems, SNR.vc is helping to drive progress in areas like financial inclusion, cybersecurity, and decentralized technologies. Their active, builder-oriented approach also sets a new standard for venture capital, encouraging other firms to adopt more hands-on, founder-centric models. This, in turn, strengthens the overall startup ecosystem by fostering deeper, more resilient partnerships between investors and founders.
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SNR.vc is poised to continue its trajectory as a leading early-stage venture capital firm, with a growing portfolio of high-impact startups and a reputation for being a trusted partner to founders. As technology continues to evolve, the firm’s focus on innovation, equity efficiency, and long-term partnership will be increasingly valuable. The rise of AI, blockchain, and Web3 presents new opportunities for SNR.vc to back transformative companies and shape the future of the tech landscape.
Looking ahead, SNR.vc’s influence is likely to expand as it leverages its network, expertise, and hands-on approach to support the next wave of ambitious founders. The firm’s commitment to being a builder, not just an investor, will continue to set it apart and drive its impact on the startup ecosystem. In a world where trust and resilience are more important than ever, SNR.vc’s philosophy of standing with founders “in the trenches” is a powerful reminder of what venture capital can—and should—be.