SNOOZ is a technology company.
SNOOZ has raised $1.0M across 1 funding round.
SNOOZ has raised $1.0M in total across 1 funding round.
SNOOZ is a consumer electronics company specializing in premium white noise machines that use real fan technology to produce natural, soothing ambient sounds, helping users mask disturbances for better sleep.[1][2][3][5] It serves restless sleepers, travelers, parents with babies, wellness enthusiasts, and those in noisy environments, addressing the widespread problem of poor sleep quality amid rising stress, urban noise, and heightened sleep health awareness.[1][2][4][5] With products like the SNOOZ Original, SNOOZ Go (travel-sized), SNOOZ Pro, and Breez Smart Bedroom Fan, the company has sold over 300,000 units of its flagship product, raised $2.62M in Seed VC funding, and maintains strong growth fueled by e-commerce success on Amazon and expansion into hospitality.[1][3][4]
SNOOZ was founded in 2015 by brothers-in-law Eli Lazar (a mechanical engineer formerly at Caterpillar) and Matt Snyder (a marketer formerly at Zappos), both University of Illinois alumni with expertise in engineering and fluid dynamics.[3][5] The idea sparked in 2012 at a family wedding in Chicago's winter, where they observed relatives using household fans not for cooling but for their white noise to aid sleep—prompting them to design a dedicated device without air flow or looped speaker sounds.[3][5] They prototyped using CFD simulations and 3D printing, developing a proprietary impeller and acoustic chamber; early tests succeeded when friends wouldn't return units.[3][5] Funded initially via a successful Kickstarter campaign, SNOOZ launched widely in 2017, overcame production hurdles like fixing 10,000-unit batches manually in their garage, and hit rapid traction with 300,000 units sold.[1][3][4]
SNOOZ stands out in the sleep tech market through hardware and user-centric innovations:
SNOOZ rides the booming sleep tech and wellness market, projected to reach $1.87B by 2028 at a 6.7% CAGR, driven by rising stress, sleep health awareness, aging populations, and VC interest in consumer electronics.[1] Perfect timing aligns with post-pandemic emphasis on home wellness, urban noise challenges, and demand for non-pharma sleep aids like premium sound machines offering white/pink/brown noise and immersive audio.[1][3] Favorable forces include e-commerce growth (e.g., Amazon dominance), hospitality expansion, and tech advancements in fan acoustics; SNOOZ influences the ecosystem by validating fan-based white noise over speaker alternatives, inspiring competitors like Mintal Inc., and bridging engineering precision with everyday sleep needs.[1][3][4]
SNOOZ is poised for accelerated growth with new launches like a baby-oriented machine this year and an air purifier, shifting toward "bigger products" amid its growth stage and 11 employees.[3] Trends like AI-enhanced sleep tracking, integrated smart home devices, and premium wellness personalization will shape its path, potentially amplifying hospitality and international reach.[1][3] Its influence may evolve from niche innovator to category leader, as consumer demand for authentic, tech-backed sleep solutions outpaces generic apps or fans—transforming bedrooms into optimized rest havens, much like its founders' wedding epiphany unlocked a $2.62M-backed venture.[1][3][5]
SNOOZ has raised $1.0M in total across 1 funding round.
SNOOZ's investors include Serra Ventures.
SNOOZ has raised $1.0M across 1 funding round. Most recently, it raised $1.0M Seed in October 2019.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Oct 1, 2019 | $1.0M Seed | Serra Ventures |