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Key people at Sniply.
Sniply was founded in 2010 by Zal Bilimoria (Co-Founder/CEO).
Sniply offers a marketing tool that empowers users to embed custom calls-to-action and messages directly onto any web page they share. This capability transforms curated content into a powerful conversion mechanism, allowing businesses and marketers to generate leads, drive traffic, and promote their own offerings regardless of the original content’s source. The platform essentially acts as an intelligent link shortener, enhancing the utility of shared links by adding a personalized marketing layer.
The company was co-founded by Michael Cheng and Nigel Gutzmann in 2014. Their vision stemmed from recognizing the immense volume of content shared daily across the internet and the untapped potential within this activity for direct marketing and engagement. The founders sought to provide a simple yet effective solution for individuals and organizations to harness third-party content to serve their own conversion objectives, bridging the gap between content consumption and active engagement.
Sniply primarily serves content marketers, affiliate marketers, and businesses looking to optimize their social media and content curation strategies. The platform enables these users to maintain brand presence and guide audiences toward desired actions while sharing valuable external content. Its long-term vision is centered on helping users maximize the conversion potential of every piece of content they share, fostering a more direct and impactful interaction with their audience.
Key people at Sniply.
Sniply was founded in 2010 by Zal Bilimoria (Co-Founder/CEO).
Sniply is a marketing technology company that builds a link-shortening platform with embedded custom call-to-action (CTA) overlays on any shared link, including third-party content. It serves digital marketers, e-commerce owners, affiliate marketers, SaaS companies, agencies, and social media influencers by enabling them to drive traffic and conversions from content they share, even if it is not their own. Sniply solves the problem of lost engagement when sharing external content by allowing marketers to retain audience attention and guide users back to their own sites or funnels. The platform has demonstrated strong growth, powering over 41 million hyperlinks and reaching more than 256 million people globally, with over 25,000 active users and 85 million URLs shortened as of recent years[1][2][4].
Sniply was founded in early 2014 by Mike Cheng, who bootstrapped the company from day one. The idea emerged from the need to enhance link sharing beyond simple URL shortening by embedding actionable marketing messages directly on the destination pages. Early traction came from its unique ability to overlay CTAs on third-party content, which resonated with marketers looking to maximize conversions without creating additional landing pages. Facing shifts in internet content consumption towards rich media, Sniply’s team pivoted in 2017 to develop Lumen5, a video creation platform, reflecting their adaptability in a fast-evolving digital landscape[1].
Sniply rides the trend of content marketing and social media-driven conversion optimization, addressing the challenge of audience drop-off when sharing external content. As digital marketing increasingly relies on curated content and personalized user journeys, Sniply’s timing is favorable, especially with the rise of social platforms and influencer marketing. The shift towards rich media and private web ecosystems (e.g., Facebook) has pressured link-based marketing, prompting Sniply to innovate and expand its product suite. By enabling marketers to monetize shared content effectively, Sniply influences the broader ecosystem by bridging content curation and direct conversion, a critical need in modern digital marketing[1][2].
Looking ahead, Sniply is positioned to capitalize on growing demand for automated, conversion-focused marketing tools that integrate seamlessly with social media and content platforms. Trends such as video content growth, AI-driven personalization, and workflow automation will likely shape its evolution. Sniply’s continued innovation, including its pivot to video with Lumen5, suggests a future where it expands beyond link management into richer content creation and engagement tools. Its influence may deepen as marketers seek more sophisticated ways to convert curated content into measurable business outcomes, maintaining Sniply’s relevance in a competitive marketing technology landscape[1][2].
