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Sniph delivers a refined subscription service for personal fragrances, enabling customers to explore a diverse range of perfumes. The company dispatches monthly selections of scents from established brands in travel-friendly sizes, allowing for convenient discovery and experimentation. This model aims to simplify the process of finding new favorite fragrances, offering flexibility beyond traditional retail purchases.
The company was founded in 2015 by Emil Angervall, Tengblad Mattias, and Elisabet Kjellqvist. Their foundational insight recognized a consumer desire for a more accessible and personalized pathway to fragrance selection, moving beyond the limitations of brick-and-mortar stores. The co-founders aimed to cultivate a platform that encourages scent exploration and empowers users to broaden their olfactory experiences.
Sniph primarily serves individuals seeking to broaden their fragrance collections and experience premium perfumes without significant initial commitments. The company’s vision is centered on making high-quality fragrances more attainable and empowering consumers to confidently integrate new scents into their lifestyles. It aspires to reshape the way people discover and engage with personal perfumery.
Sniph has raised $1.6M across 2 funding rounds.
Sniph has raised $1.6M in total across 2 funding rounds.
Sniph has raised $1.6M in total across 2 funding rounds.
Sniph is a Swedish perfume discovery subscription service that delivers small 7-8 ml bottles of niche and brand-name perfumes monthly, allowing users to test scents on their skin before committing to full-size purchases.[1][2][3] Founded to democratize access to high-quality perfumes and reduce waste, it serves perfume enthusiasts seeking personalized recommendations from experts, spanning well-known brands and indie options for all genders.[1][2] The company solves the overwhelm of choosing from endless scents by offering flexible subscriptions, a smart case for bottles, and tailored guidance, achieving dominance as Scandinavia's largest in its niche with expansion to the UK and delivery to 16 countries.[1]
Sniph was founded in 2017 by Tara Derakshan and Lisa Kjellqvist, two women united by their lifelong passion for perfumes.[1] Tara, interested in scents since childhood, partnered with Lisa upon realizing their shared enthusiasm, aiming to address the lack of creative ways to try new perfumes—options were limited to pricey full bottles or airport TaxFree buys that often went unused.[1] Starting in Sweden, they launched a monthly subscription model with small testers to help users explore scents' emotional impact, quickly gaining traction and evolving into a leading player through international growth.[1]
Sniph rides the wave of subscription economy and personalization trends in consumer tech, leveraging e-commerce and AI-adjacent recommendation engines to transform luxury retail like perfumes from impulse buys to iterative discoveries.[1][2] Timing aligns with rising sustainability demands—small testers cut waste amid eco-conscious consumerism—and post-pandemic scent revival, as smells tie to mood and identity.[1] Market forces like direct-to-consumer models favor Sniph's agile expansion from Sweden, influencing the beauty tech ecosystem by normalizing "try-before-buy" for high-end goods and challenging traditional perfumeries.[1][4]
Sniph's momentum positions it for deeper European penetration and potential U.S. entry, fueled by subscription retention and partnerships with more indie brands. Trends like AI-driven scent matching and AR try-ons could enhance personalization, while sustainability mandates amplify its model. As perfume discovery scales, Sniph may evolve influence from niche leader to global disruptor, empowering users to curate scents that truly elevate daily life—echoing its founders' vision of democratized luxury.
Sniph has raised $1.6M across 2 funding rounds. Most recently, it raised $1.0M Venture Round in July 2019.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jul 1, 2019 | $1.0M Venture Round | ||
| Nov 1, 2017 | $590K Seed |