Loading organizations...
Loading organizations...
Snaps delivers a conversational automation platform specifically designed for enterprise brands. This platform enables companies to build, activate, measure, and optimize mobile messaging experiences across various channels. Their technology facilitates direct, personalized interactions with consumers, enhancing marketing and customer service efforts through automated conversations and intelligent engagement.
Snaps was founded in 2010 by Vivian Rosenthal. Her insight recognized the burgeoning potential of mobile messaging as a direct communication channel for brands, moving beyond traditional advertising to foster more intimate and effective consumer engagement. Rosenthal envisioned a system that would allow businesses to leverage these messaging platforms for strategic marketing and support.
The platform serves prominent eCommerce and consumer brands seeking to deepen customer relationships and drive commercial outcomes through conversational commerce. Snaps aims to empower enterprises to transform how they interact with their audiences by turning every message into a meaningful, measurable, and monetizable touchpoint. The company's long-term vision centers on enabling sophisticated, scalable conversational strategies for leading brands.
Snaps has raised $6.0M across 1 funding round.
Snaps has raised $6.0M in total across 1 funding round.
Snaps has raised $6.0M in total across 1 funding round.
Snaps's investors include Signal Peak Ventures.
Snap Inc. (commonly known as Snap) is a leading American technology company that builds and maintains innovative social media and hardware products, primarily Snapchat, a multimedia messaging app with over 400 million daily active users as of recent reports. It serves a global audience of primarily younger users (Gen Z and millennials) seeking ephemeral, visual communication, solving the problem of authentic, temporary sharing in a world dominated by permanent social media posts by offering disappearing messages, augmented reality (AR) filters, and interactive lenses that boost engagement and creativity[1][4].
The company has demonstrated strong growth momentum through product expansions like Spectacles (AR smartglasses), Bitmoji (custom avatar stickers), and AR advertising tools, alongside a successful 2017 IPO valuing it at billions. Revenue stems from advertising, with AR lenses enabling targeted brand interactions, while hardware and software integrations like SnapBoost enhance user retention[1].
Snap Inc. was founded on September 16, 2011, by Evan Spiegel, Bobby Murphy, and Reggie Brown (who later parted ways) in Stanford, California, initially as Snapchat Inc. The idea emerged from a class project: a photo-sharing app called Picaboo that allowed 10-second disappearing images to address privacy concerns in social sharing. Relaunched as Snapchat, it gained rapid traction among college students for its fun, low-pressure vibe[1].
Pivotal moments include a 2013 hack exposing user data (4.6 million accounts), which spurred security improvements; the 2016 rebrand to Snap Inc. to encompass Spectacles; and an IPO filing that November valuing the company at $25–35 billion. Acquisitions like Flite and Cimagine Media bolstered ad tech and AR capabilities, evolving Snap from a niche app to a multimedia powerhouse headquartered in Santa Monica[1].
Snap stands out in the social media landscape through these key strengths:
Snap rides the wave of augmented reality (AR) and visual-first social trends, capitalizing on the shift from text-based to immersive, camera-driven communication amid smartphone ubiquity. Timing is ideal post-IPO, as AR hardware advances (e.g., via Spectacles) align with metaverse hype and Apple's Vision Pro era, positioning Snap ahead in everyday AR adoption[1].
Market forces like high mobile AR usage among youth (Snapchat's demographic stronghold) and advertiser demand for authentic engagement favor it, especially as privacy regulations curb data-heavy platforms like Meta. Snap influences the ecosystem by pioneering AR standards—lenses power viral trends and brand campaigns—while challenging incumbents and inspiring AR investments across tech[1][4].
Snap's trajectory points toward deeper AR monetization and hardware evolution, with Spectacles iterations potentially disrupting wearables and expanding beyond social into commerce via AR try-ons. Trends like AI-enhanced lenses, Web3 integrations, and global DAU growth (especially in emerging markets) will shape its path, amplifying influence as AR becomes mainstream.
As the original ephemeral innovator, Snap could redefine human computing—tying back to its roots in fun, fleeting connections that outlast rigid feeds.
Snaps has raised $6.0M across 1 funding round. Most recently, it raised $6.0M Series A in October 2017.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Oct 1, 2017 | $6.0M Series A | Signal Peak Ventures |