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Snapfinger delivers a software platform for restaurant remote food ordering, facilitating online search and transactions for takeout, delivery, and catering. This links consumers directly with various food establishments. Its applications streamline ordering, enhancing user convenience and restaurant operational efficiency through digital solutions, providing a comprehensive solution for off-premise dining.
Jim Garrett, also CEO of Kudzu Interactive, founded Snapfinger around 2010. The company originated from the insight that consumers desired convenient digital food service options. Garrett identified the need to simplify off-premise dining, establishing Snapfinger as an early innovator in online food ordering leveraging prior experience and technological acumen in the sector.
Snapfinger serves consumers seeking accessible restaurant meals and businesses expanding digital market reach. Its vision positions it as a premier online food ordering provider, delivering an efficient system that supports modern diners’ evolving needs and restaurants’ operational requirements. It aims to be a primary conduit for all remote food transactions moving forward.
Snapfinger has raised $7.0M across 1 funding round.
Snapfinger has raised $7.0M in total across 1 funding round.
Snapfinger has raised $7.0M in total across 1 funding round.
Snapfinger's investors include Catapult Capital, Norwest Venture Partners, Paul Holland.
Snapfinger is a technology company that built a remote ordering platform for the casual dining and quick service restaurant (QSR) industry, enabling online and mobile food ordering for take-out, delivery, and catering from major national brands like Subway, Outback Steakhouse, California Pizza Kitchen, Bob Evans, Boston Market, and Firehouse Subs.[2][3][4] It served restaurants and consumers by providing a nationwide destination for seamless digital orders integrated with top point-of-sale (POS) systems, solving the problem of fragmented remote ordering in an industry reliant on in-person transactions.[1][2][4] The platform connected users to over 28,000 restaurant locations across 1,600+ cities at its peak, generating significant transaction volume before being acquired multiple times, most recently contributing to EMN8's scale with over 12,000 restaurants and $275 million in customer revenues.[1][4]
Snapfinger originated from Kudzu Interactive, founded in August 2004 by Jim Garrett, a pioneer in Internet banking and financial services marketing, who developed the first .NET and Web 2.0 remote ordering interface for major restaurant POS platforms.[4] Garrett launched Snapfinger.com in September 2008 after three years of R&D, starting with access to 6,000 U.S. restaurant locations and quickly expanding to 28,000 by 2009; early milestones included a multi-year exclusive marketing deal with Coca-Cola's Hospitality and Food Services Division in 2005 and the first iPhone app in September 2009, plus branded apps for chains like Subway and Outback.[4] The company raised $7M from investors including Norwest Venture Partners before its acquisition by Tillster in June 2013, and later integrated into EMN8 via a $50M-funded deal, building on its Alpharetta, Georgia headquarters established after relocating from Mississippi.[1][2][4][5]
Snapfinger rode the early 2000s wave of mobile commerce and digital transformation in restaurants, timing its 2008 launch with smartphone adoption (e.g., iPhone) and the shift from phone orders to app-based remote ordering amid rising demand for convenience.[2][4] Market forces like POS digitization, franchise growth, and consumer preference for take-out/delivery—accelerated later by events like the pandemic—favored its POS integrations and nationwide scale, positioning it ahead of fragmented competitors in QSR and casual dining.[1][3] It influenced the ecosystem by pioneering integrated platforms now standard in players like EMN8 and Tillster, enabling chains to boost revenues, margins, and loyalty through data-driven engagement, and setting precedents for acquisitions that consolidate ordering tech.[1][2]
Post-acquisition by EMN8, Snapfinger's technology enhances a unified platform serving 40+ marquee chains with 30M+ POS-integrated orders, focusing on AI-driven personalization and global expansion amid ongoing digital ordering growth projected to dominate QSR.[1] Trends like seamless omnichannel experiences, embedded payments, and sustainability tracking will shape its evolution within EMN8, potentially amplifying influence through further M&A or integrations with emerging POS like Toast. As restaurants prioritize direct-to-consumer channels over aggregators, Snapfinger's legacy in scalable, brand-owned ordering positions it to drive sustained revenue growth in a $100B+ U.S. market, evolving from standalone innovator to core engine in consolidated platforms.[1][3]
Snapfinger has raised $7.0M across 1 funding round. Most recently, it raised $7.0M Series B in March 2010.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Mar 1, 2010 | $7.0M Series B | Catapult Capital, Norwest Venture Partners, Paul Holland |