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Snap+Style operates as a mobile application that delivers on-demand, personalized fashion styling services to its users. The platform allows individuals to upload photographs of their existing apparel or describe specific outfit requirements for various events. Leveraging these inputs, professional stylists curate and provide tailored outfit recommendations, often incorporating shoppable links for new items, effectively acting as a virtual personal shopper to guide wardrobe decisions and enhance user style.
The company emerged around 2012, making its debut during New York Fashion Week to capture early industry attention. The foundational insight behind Snap+Style was the identified need for accessible, expert fashion advice, recognizing that many individuals desire personalized styling guidance but lack the resources or time for traditional services. This led to the development of a convenient, app-based solution to democratize personal styling.
Snap+Style primarily targets fashion-conscious consumers seeking to refine their personal style and make informed clothing choices. The product aims to empower users by simplifying the complexities of fashion, offering a continuous source of inspiration and practical advice. The company envisions a future where personalized style assistance is readily available, enabling everyone to cultivate a chic and confident wardrobe with ease.
Snap+Style is a New York-based technology company that builds an omnichannel retail platform for personalized fashion shopping experiences, combining AI, visual search, and human stylist expertise. Its core product, initially launched as an app for snapping pictures of clothing to find matches and later evolving into Snap+Style Business (S+SB), powers e-commerce personalization through tools like the StyleWidget™, which accelerates stylist recommendations by nearly 50% using customer data, purchase history, and visual curation.[1][3] The platform serves fashion retailers like REVOLVE Group, targeting Millennial and Gen Z consumers, by solving the problem of generic online shopping through real-time, stylist-enhanced personalization that boosts engagement, sales growth, and clienteling at every touchpoint.[1][2][3]
A mobile stylist app developed by 10Pearls further enables seamless communication between retailers and customers, prioritizing features via user research for quick MVP rollout.[2] The company has shown growth momentum through partnerships (e.g., REVOLVE integration on Microsoft Azure), funding (at least $5.1M raised by 2018 plus additional rounds with D.C. backing), and a 2021 rebrand of its business arm to RemoteRetail, expanding its enterprise reach in fashion and retail.[1][5][6]
Snap+Style emerged from the vision of software engineer-turned-entrepreneur Jenny Griffiths, who founded the company to revolutionize fashion shopping by merging visual search technology with stylist input—allowing users to snap a photo of clothing and receive personalized matches.[4][5] Co-founded by Anna Jensen and Gary Myers in 2017 (for the business platform), it started as a consumer-facing app in New York before pivoting to enterprise solutions like Snap+Style Business (S+SB).[5][6]
Early traction included significant funding—at least $5.1M initially, plus new rounds with prominent D.C. investors by 2018—and a pivotal 2019 launch of the StyleWidget™.[1][5] This led to high-profile collaborations, such as with REVOLVE in early 2020, fully integrating the platform on Microsoft Azure to empower online stylists.[1][3] The stylist app MVP, built rapidly by 10Pearls with prototypes and competitive analysis, marked a key moment in scaling retailer-customer interactions.[2]
Snap+Style rides the wave of AI-powered personalization in e-commerce, particularly in fashion retail where Gen Z and Millennials demand curated, interactive experiences over static browsing.[1][4] Its timing aligns with the post-2019 surge in visual search and hybrid AI-human tools, accelerated by Azure cloud scalability amid rising online shopping during global shifts like the pandemic.[1][3]
Market forces favoring it include exploding demand for clienteling tech (digitized stylist interactions) and omnichannel retail, where platforms like S+SB bridge physical-digital gaps to combat cart abandonment and boost loyalty.[1][2] By influencing partners like REVOLVE (NYSE:RVLV), it shapes the ecosystem—elevating stylist efficiency and customer engagement, contributing to broader trends in predictive retail AI and enterprise rebrands like its shift to RemoteRetail for wider adoption.[3][6]
Snap+Style's enterprise pivot (e.g., RemoteRetail rebrand) positions it for expansion beyond fashion into general retail personalization, leveraging Azure for AI enhancements and global scaling.[1][6] Upcoming trends like advanced visual AI, generative styling, and deeper Azure integrations will likely fuel growth, especially as retailers prioritize retention amid economic pressures.
Its influence may evolve from niche visual search innovator to core infrastructure for omnichannel clienteling, potentially attracting more funding or acquisitions. This builds on its founding promise: transforming casual snaps into personalized style journeys, now supercharged for enterprise impact.[4][5]