SnackMagic is a technology company.
SnackMagic has raised $15.0M across 1 funding round.
SnackMagic has raised $15.0M in total across 1 funding round.
SnackMagic is a New York-based technology company founded in 2020 that provides a 100% customizable snack and swag gifting platform, allowing users to build personalized boxes of snacks, beverages, and branded merchandise for corporate gifting, remote employee rewards, or individual purchases.[3][6][8] It serves businesses like Spotify, Google, Amazon, and Harvard, as well as consumers, solving the problem of generic gifting by enabling recipients to choose their preferred items from over 500 SKUs across 200+ emerging brands, mimicking an online retail browsing experience with low-risk discovery of niche products like lavender pistachio bars or vegan probiotic chips.[1][2][7] The platform pivoted from a pandemic-hit lunch delivery service, achieving $20M annual revenue and profitability by December 2020 through rapid scaling to 1,500-2,000 daily boxes, fueled by hybrid work trends and corporate needs for remote engagement.[2][5]
SnackMagic emerged from Stadium, a New York City corporate lunch delivery service co-founded by Shaunak Amin (CEO) and Stephanie Yudowitch (CPG team lead), which organized multi-restaurant orders for offices like Google and Major League Baseball, often bundling CPG snacks from partners like RX Bars and Poppi.[1][2][4] When COVID-19 halted office work in March 2020, demand collapsed, prompting Amin to repurpose Stadium's backend for non-perishable snack gifting to reach remote workers nationwide; the platform launched in May 2020, shipping 30,000+ boxes in its first six weeks with sales doubling biweekly.[1][2] Early traction came from tech giants—Spotify as the first customer—capitalizing on employers' need to reward dispersed teams, while University of Delaware alumni like Nick Novoa, Greg Travers, and Jordan Bank joined to fuel growth from $0 daily revenue to a $20M run rate by year-end.[5] This pivot humanized gifting amid isolation, blending Stadium's curation ethos with direct-to-consumer discovery for small brands.[4]
SnackMagic rides the remote/hybrid work gifting boom post-2020, filling the void left by office perks amid dispersed teams, while tapping explosive CPG growth for small brands seeking direct consumer access without retail shelves.[1][2][4] Timing was ideal: pandemic isolation drove demand for thoughtful, customizable rewards, scaling via existing tech infrastructure to profitability faster than peers.[2][5] Market forces like e-commerce acceleration, wellness snacking trends (e.g., hemp/CBD, vegan), and data-hungry CPG brands favor it, positioning SnackMagic as a "Amazon for snacks" that democratizes discovery and provides actionable insights, influencing the ecosystem by boosting emerging founders and enabling non-profits/small businesses through innovative tools.[1][3][4]
SnackMagic is poised to dominate scalable gifting as the one-stop shop for snacks, swag, and beyond, leveraging $15M funding and CPGpulse data to expand internationally and deepen brand partnerships amid persistent hybrid work.[3][5] Trends like AI-driven personalization, wellness CPG surges, and corporate wellness budgets will propel growth, potentially evolving its influence from niche pivot success to ecosystem enabler for remote culture. Building on its rapid ascent from Stadium's ashes, SnackMagic exemplifies tech agility in turning crisis into a customizable snacking revolution.[1][2]
SnackMagic has raised $15.0M in total across 1 funding round.
SnackMagic's investors include Andreessen Horowitz, Angel investor, Archetype, Blisce, Bond, Bow Capital, Caffeinated Capital, Chapter One Ventures, Coatue, CoinFund, Compound, Craft Ventures.
SnackMagic has raised $15.0M across 1 funding round. Most recently, it raised $15.0M Series A in April 2021.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Apr 1, 2021 | $15.0M Series A | Andreessen Horowitz, Angel investor, Archetype, Blisce, Bond, Bow Capital, Caffeinated Capital, Chapter One Ventures, Coatue, CoinFund, Compound, Craft Ventures, Dispersion Capital, Dreamers VC, Electric Capital, Graph Ventures, Griffin Gaming Partners, Helium-3 Ventures, North Island Ventures, Paradigm, Reform Ventures, Roosh Ventures, Sound Ventures, The Hit Forge, Thirty Five Ventures, Union Square Ventures, Yes VC, Andre Iguodala, Balaji Srinivasan, Bill Tai, Jeff Morris, Mark Pincus, Matt Bellamy, Rashaun Williams, William Mougayar |