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Smooved operates an online platform simplifying administrative tasks for residential moves. Its core product centralizes the management and optimization of essential utility contracts, including energy, telecom, and water services. Utilizing smart comparison modules, the platform streamlines service selection and setup, consolidating fragmented tasks into a single digital experience.
Ignace Buelens, Co-Founder and CEO, established Smooved in 2018 from Brussels, Belgium. Buelens' insight stemmed from the complex, time-consuming nature of moving administration. This understanding evolved into a dedicated platform designed to centralize and simplify critical service arrangements for individuals transitioning residences.
The company primarily assists individuals and families relocating, offering an efficient method to organize household services. Smooved’s vision aims to reduce the administrative burden and stress tied to moving, striving for a seamless transition by enabling customers to effortlessly set up or transfer utility contracts.
Smooved has raised $130K across 1 funding round.
Smooved has raised $130K in total across 1 funding round.
Smooved is a Belgian proptech company founded in 2018 that builds a suite of digital tools to enhance real estate agents' online reputation and streamline customer lifecycle management.[1] It serves real estate agents, buyers, renters, and large agency groups in Belgium by aggregating verified customer reviews, matching properties to agents via AI-powered HouseMatch (a "TripAdvisor for real estate"), and offering value-added services like energy and telecom contract optimization to simplify moving administration.[1][3][6] The platform solves key problems in the real estate sector, such as building trust through authentic reviews, generating sales mandates, and reducing transaction friction, supporting one in five Belgian real estate transactions with 20 employees and partnerships with major groups like Dewaele and Century 21.[1] Smooved has raised $1.64M in seed funding, including a 2023 investment from Mediahuis to fuel Belgian expansion and international growth, though its Mosaic Score recently declined.[1]
Smooved was founded in 2018 (with some sources noting 2019) in Brussels, Belgium, by three young entrepreneurs, including CEO and co-founder Nathan Coox.[1] The idea emerged from identifying gaps in real estate tech: agents needed better tools for online reputation management and verified reviews, while homebuyers and renters sought simplified moving processes amid fragmented services.[1][6] Early traction was rapid—Smooved achieved the fastest-ever filled funding round via Pitchdrive and launched HouseMatch in summer 2022, quickly partnering with Belgium's largest real estate groups and capturing 20% market share in transactions.[1][6] A pivotal moment came in April 2023 with Mediahuis' investment, validating its model and enabling scale-up from a startup to a key proptech player.[1]
Smooved rides the proptech wave of digitizing real estate transactions, where online reputation and seamless moving services address trust deficits and administrative burdens in a fragmented market.[1] Timing is ideal amid Europe's proptech boom, fueled by post-pandemic digital adoption, rising energy costs (boosting utility optimization demand), and AI integration for matching—Mediahuis cited its "ideal set of products" for European growth.[1] Market forces like media groups entering proptech (e.g., Mediahuis) and demand for verified reviews in high-stakes buying favor Smooved, influencing the ecosystem by setting standards for agent-consumer platforms and enabling agencies to compete digitally against portals like Rightmove analogs.[1] It humanizes transactions in a sector slow to innovate, supporting broader trends in automated customer lifecycles.
Smooved is poised for accelerated growth, leveraging Mediahuis' network for deeper Belgian penetration and European expansion, potentially targeting France or Netherlands next with its review-matching bundle.[1] Trends like AI personalization in real estate, regulatory pushes for transparent reviews, and proptech M&A (e.g., similar to Smoove's UK acquisition) will shape its path, though competition from broader reputation tools requires sustained innovation.[1] Its influence may evolve from niche Belgian player to regional leader, delivering mandates and utilities at scale—watch for Series A or further media partnerships to cement this, building on its breakout funding history.
Smooved has raised $130K in total across 1 funding round.
Smooved's investors include Pitchdrive, Bart Swanson, Toon Coppens.
Smooved has raised $130K across 1 funding round. Most recently, it raised $130K Seed in April 2020.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Apr 1, 2020 | $130K Seed | Pitchdrive, Bart Swanson, Toon Coppens |