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Smartwyre provides a software platform for agribusinesses, optimizing commercial operations. Its core product centralizes pricing management, automates rebate programs, and strengthens supplier relationships. The platform connects agribusiness commerce through integrated data and services, resolving complex commercial challenges efficiently.
The company, founded in 2018, saw John Brubaker emerge as a key co-founder and CEO. Smartwyre's origin derived from the insight that disconnections within agribusiness commerce hampered efficiency. This understanding led to developing a solution to unify and optimize critical industry interactions and improve overall performance.
Smartwyre serves agribusiness clients focused on profitability and operational efficiency. The company envisions a fully cloud-connected agribusiness ecosystem, enabling data-driven decisions. This approach aims to uplift financial results for clients and enhance the working lives of their commercial teams.
Smartwyre has raised $14.0M across 2 funding rounds.
Smartwyre has raised $14.0M in total across 2 funding rounds.
Smartwyre has raised $14.0M in total across 2 funding rounds.
Smartwyre's investors include High Alpha, Anterra Capital, New Stack Ventures, Revolution, Andrew Bialecki, Jamie Sutton, Ron Pragides, Cavallo Ventures, Fall Line Capital.
Smartwyre has raised $14.0M across 2 funding rounds. Most recently, it raised $11.0M Series A in September 2021.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Sep 1, 2021 | $11M Series A | High Alpha | Anterra Capital, NEW Stack Ventures, Revolution, Andrew Bialecki, Jamie Sutton, RON Pragides, Cavallo Ventures, Fall Line Capital, Revolution Growth | Announced |
| Apr 1, 2019 | $3M Seed | — | Anterra Capital, High Alpha, Revolution | Announced |
Smartwyre is an agricultural technology company founded in 2018 that provides the Smartwyre Performance Platform, a software solution offering real-time cost data, sales tracking, rebate management, and data quality tools to enhance efficiency and profitability for agribusinesses.[1][2][3] It serves retailers, distributors, and manufacturers in the agricultural inputs industry—such as crop protection and seed products—by securely connecting them to manage pricing pressures, supplier relationships, and complex incentives, processing over 10 million transactions annually across $7 billion in inventory and $2 billion in incentives.[1][2][3][4] The company has raised $13.83M total, including a $10.5M Series A in March 2025, signaling strong growth momentum amid rising demand for data-driven ag decisions.[1]
Smartwyre was founded in 2018 in Denver, Colorado, with a simple goal: to connect agribusiness commerce and unlock business performance by providing accurate, instantly available information on pricing, costs, and incentives.[1][3] Led by CEO John Brubaker, who has guided the company for the past four years (as of recent interviews), the team combines expertise from software engineering and agriculture, drawing talent from both sectors to address industry pain points.[3][4] The idea emerged from recognizing the commercial complexities in ag supply chains—like managing 600 rebate incentives annually and manual data handling—which Smartwyre digitized during the pandemic era with a globally distributed team.[3][4] Early traction included building a platform cataloging 90,000+ products and 1.5 million rebate/pricing combinations, culminating in partnerships like the 2025 expansion with Tenkoz, the largest U.S. crop protection distributor.[1][2]
Smartwyre stands out in agtech through its specialized platform and deep industry integration:
Smartwyre rides the agtech data revolution, capitalizing on trends like precision agriculture, supply chain digitization, and rebate complexity amid volatile commodity prices and sustainability demands.[1][3][5] Its timing aligns with post-pandemic shifts toward real-time analytics, as agribusinesses face pricing pressures from suppliers acting as competitors and customers seeking better deals—issues exacerbated by fragmented data across 90,000+ products.[2][4][5] Market forces favoring Smartwyre include the $100B+ global ag inputs sector's push for AI-driven insights (similar to competitors like Farmers Business Network), where its 2025 Series A funding positions it to scale amid growing EDI/POS adoption.[1] By fostering transparency in rebates and costing, Smartwyre influences the ecosystem, empowering retailers to support farmers more profitably and driving downstream benefits like optimized crop inputs.[3]
Smartwyre is poised for accelerated expansion, leveraging its market-leading rebate network and recent funding to capture more ag retail share beyond the current 50%, potentially integrating AI for predictive margin analytics.[1][4] Trends like climate-resilient farming and automated supply chains will shape its path, amplifying demand for its real-time tools amid rising input costs.[5] Its influence may evolve from niche connector to ecosystem standard, much like it transformed manual rebate tracking—ultimately boosting agribusiness margins from farm gate to supplier.[3][4] This positions Smartwyre as a margin growth engine in a data-hungry agtech landscape.
