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Key people at SmartSoda Holdings, Inc..
SmartSoda Holdings, Inc. provides on-demand beverage dispensing systems offering functional, healthy drink options. These systems deliver vitamin-infused alkaline waters and organic craft sodas, using advanced technology for customizable refreshment. The company integrates sophisticated equipment with natural ingredients, promoting wellness and environmental responsibility.
Co-founded by Lior Shafir, CEO and Chairman, and Julia Solooki, President, SmartSoda originated from recognizing a market demand for healthier, sustainable beverage alternatives. Shafir, with two decades of entrepreneurial experience, spearheaded this innovative dispensing solution, addressing limitations in traditional beverage offerings.
SmartSoda caters to a broad client base, including food service, corporate offices, residential users, and health establishments. Its vision is to redefine the beverage market by offering accessible, nutritious, and environmentally conscious hydration. The company aims to foster healthier habits and reduce plastic waste, aligning with global wellness and sustainability trends.
Key people at SmartSoda Holdings, Inc..
SmartSoda Holdings, Inc. is a beverage company specializing in vitamin-infused, flavored sparkling alkaline waters and sodas made with organic cane sugar. These natural, vegan, kosher, gluten-free, antioxidant-rich drinks (with optional CBD infusion) come in 32 flavors and target health-conscious consumers. Beyond beverages, the company provides commercial sparkling water systems and on-demand dispensers like the patented JuLi™ for restaurants, offices, cafes, health clubs, and c-stores, serving B2B clients including Fortune 500 companies such as Citibank and Sysco.[1][2][3][4][6] With four business units—beverage production, dispensing equipment (JuLi™ and upcoming SODASPRESSO™), manufacturing expansion, and retail—it reported $13 million in 2025 revenue and projects $140M by 2028, driven by 50% growth in JuLi™ sales and a nationwide financing platform.[2][3]
Founded in 2019 and headquartered in Cleveland, Ohio, SmartSoda Holdings, Inc. was co-founded by Lior Shafir and Julia Solooki, MBA, who aimed to disrupt the soda industry with healthier alternatives.[2][3] The idea emerged from a passion to replace unhealthy beverages with functional, alkaline sparkling options that taste better and support wellness like immune health, gut support, energy, and relaxation.[1][4][5] Early traction came via crowdfunding, raising over $400K from 800 backers, partnerships with Sysco, BareBurger, Sky Chef, Refresco, Lancer Corp, Zink Culinary, and Ascentium Capital, and launching 32 flavors plus dispensers.[4] Pivotal moments include the JuLi™ launch (50% revenue growth since May, 3x more Bag-in-Box sales than competitors) and an EB-5 investor program positioning for public listing.[3]
SmartSoda rides the functional beverage and wellness trend, capitalizing on demand for low-sugar, nutrient-boosted drinks amid rising health awareness post-pandemic.[1][2][5] Timing aligns with sustainability pushes—alkaline water reduces plastic waste via dispensers—and corporate wellness mandates for offices/restaurants.[3][4][6] Market forces like the $30B fountain/RTD segment favor it, with patented tech solving multi-drink dispensing challenges and EB-5 enabling immigrant investment for growth.[3] It influences the ecosystem by onboarding enterprises to healthier options, expanding manufacturing, and pioneering CBD-infused fountains, bridging food-tech with beverages.[3][4]
SmartSoda is poised for explosive growth via SODASPRESSO™ (2025), manufacturing expansion, and $140M revenue target by 2028. Trends like personalized hydration, ESG compliance, and premium functional drinks will propel it, especially with pre-IPO momentum and 20K+ dispenser sales projected.[3] Influence may evolve from B2B disruptor to public CPG leader, redefining soda as wellness tech. This builds on its core mission: healthier sips revolutionizing beverages for all.[5]
