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Smartpricing is a technology company.
Smartpricing has raised $14.0M across 1 funding round.
Smartpricing has raised $14.0M in total across 1 funding round.
Smartpricing revolutionizes hotel and vacation rental management through data-driven AI pricing calculators and integrated software solutions.
Smartpricing is an Italy-based technology company that develops AI-powered revenue management software for hotels, apartments, and lodging businesses. Its platform uses proprietary algorithms, machine learning, and data analysis to dynamically optimize room rates, forecast demand, and automate pricing adjustments, helping users increase revenue by an average of 30%.[2][3][5] Serving over 3,000 hosts, it processes market trends, competitor data, historical performance, and user-defined rules to suggest and deploy optimal prices in real-time via integrations with Property Management Systems (PMS) and Channel Managers.[1][3] The company has demonstrated strong growth momentum, managing 2 million bookings in three years and raising $14 million (€13 million) in funding in late 2023 to expand its team, launch new products like SmartConnect for upselling, and solidify its position in hospitality fintech.[3][6]
Smartpricing was founded in 2020 in Arco (Trentino-Alto Adige), Italy, by Luca Rodella (CEO and Co-Founder), Eugenio Bancaro (Co-Founder and CTO), and Tommaso Centonze.[2][3][4] The idea emerged from the need to simplify dynamic pricing in hospitality, leveraging intelligent algorithms to boost revenue amid volatile market conditions like post-pandemic recovery.[3][4] Early traction came quickly: within three years, the platform onboarded over 3,000 hotels and accommodations, processed 2 million bookings, and delivered average 30% revenue uplifts through continuous learning from sales data and user interactions.[3] Key investors including Azimut Group, The Techshop SGR, and Partech fueled this growth with a €13 million round in 2023.[4][6]
Smartpricing stands out in the crowded revenue management space through these key strengths:
Competitors include PriceShape, SYMSON, FLYR, and Lighthouse, but Smartpricing's focus on hospitality-specific learning and 30% revenue gains sets it apart.[2]
Smartpricing rides the wave of AI-driven revenue optimization in hospitality, a sector disrupted by digital transformation, short-term rentals (e.g., Airbnb), and post-pandemic demand volatility. Its timing aligns with rising adoption of machine learning for dynamic pricing, fueled by abundant data from aggregators and IoT sensors, enabling smaller hotels to compete with chains.[3][5] Market forces like labor shortages, inflation-driven rate pressures, and omnichannel booking growth favor its automated, real-time adjustments, which reduce errors and capture peak demand.[1][3] By managing 2 million bookings and influencing 3,000+ properties, it shapes the ecosystem, democratizing enterprise-grade tools for independents and accelerating proptech innovation in Europe.[2][6]
Smartpricing is poised for accelerated expansion, leveraging its 2023 funding to hire talent, roll out features like enhanced upselling via SmartConnect, and penetrate new markets beyond Italy.[2][3][6] Trends like generative AI for hyper-personalized pricing, deeper PMS integrations, and sustainability-linked revenue models will shape its path, potentially doubling its user base amid global travel rebound. Its influence may evolve from a niche optimizer to a full-stack hospitality AI platform, empowering more independents against OTA giants—building on its core strength of turning data into 30% revenue gains to redefine competitive pricing at scale.[3]
Smartpricing has raised $14.0M in total across 1 funding round.
Smartpricing's investors include Greenoaks Capital, Kima Ventures, Partech Ventures.
Smartpricing has raised $14.0M across 1 funding round. Most recently, it raised $14.0M Series A in December 2023.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Dec 1, 2023 | $14.0M Series A | Greenoaks Capital, Kima Ventures, Partech Ventures |