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Smartbox Group Limited provides curated gift experiences. The company offers online gift cards, physical boxes, and vouchers for spa, wellness, and diverse lifestyle activities. Its platform streamlines gifting flexible, memorable moments, allowing recipients choice from a selected range. This model delivers experiential presents rather than traditional goods.
Founded in France in 2003 by entrepreneur Pierre-Edouard Stérin, Smartbox Group originated from an insight to revolutionize the gifting market. Stérin emphasized personalized, curated experiences over material items. This approach aimed to provide more meaningful celebratory options, fundamentally changing how consumers present gifts.
Smartbox serves individuals seeking unique and thoughtful presents for friends, family, and colleagues, helping them celebrate special moments. Its vision is to continually expand its diverse portfolio of accessible experiences, securing its role as a premier provider of flexible, memorable gift solutions.
Smartbox has raised $490K across 1 funding round.
Smartbox has raised $490K in total across 1 funding round.
Smartbox has raised $490K in total across 1 funding round.
Smartbox's investors include Big Pi Ventures.
Smartbox has raised $490K across 1 funding round. Most recently, it raised $490K Seed in December 2014.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Dec 1, 2014 | $490K Seed | — | BIG PI Ventures | Announced |
Smartbox is a technology company specializing in assistive technology for augmentative and alternative communication (AAC), creating hardware, software, and content to give a voice to people with speech disabilities.[1][2][6] Its flagship product, Grid software, enables over 50,000 users worldwide to communicate, control environments, access social media, browse the web, and more, with robust symbol and text resources tailored for all ages and literacy levels; complementary Grid Pad devices support complex access needs like eye gaze, pointers, and switches.[1][2][4] Serving individuals with disabilities, educators, and healthcare providers globally, Smartbox addresses the critical problem of speech loss by promoting independence and meaningful connections, powering over 20 million words spoken weekly via Grid.[2][4] Now part of the CareTech Group since a 2020 majority acquisition and expanded into a family of nearly 500 people across the UK, US, France, Germany, Netherlands, and Australia, it demonstrates strong growth through user-led innovation and acquisitions like GazeFirst for AI eye-tracking.[2][3]
Smartbox originated as a family-run venture in 2006, founded by Paul, Alyson, Barney, and Dougal Hawes in the UK to deliver alternative communication solutions, building on AAC development roots tracing to 2000.[1][2] The brothers—Dougal as Managing Director and Barney as Strategy Advisor—remain at the helm, growing from a small team focused on Grid software into a global player with around 70 core employees initially, now scaled via the Smartbox Family network.[1][2] Early traction came from Grid's versatility in meeting individual needs, evolving into hardware like Grid Pads and educational tools, with pivotal expansion through CareTech's 2020 majority stake acquisition.[2][3]
(Note: A separate US-based SmartBox LLC in dental marketing exists but is unrelated, acquired by itrac in an unspecified recent deal.[5])
Smartbox rides the wave of inclusive assistive technology, fueled by rising demand for AAC amid growing awareness of disabilities (affecting millions globally) and advancements in AI eye-tracking and user-centric design.[2][3][6] Timing aligns with post-pandemic emphasis on independence for complex needs, supportive market forces like healthcare digitization, and regulatory pushes for accessibility in education and care.[1][4] As part of CareTech, it influences the ecosystem by scaling AAC adoption—e.g., Grid's integration into schools and homes—driving standards for reliable, scalable tools that empower users over traditional speech devices from rivals like Tobii or EyeControl.[3][4]
Smartbox is poised to expand its AI-enhanced AAC portfolio, leveraging GazeFirst and user data for faster, more intuitive devices amid aging populations and edtech growth.[2][6] Trends like AI personalization and global telehealth will amplify its reach, potentially deepening CareTech synergies for broader care integration. Its founder-led evolution from family startup to 500-person powerhouse positions it to redefine voice equity, ensuring no one is silenced in an increasingly connected world—echoing its core mission since 2006.[1][2]
