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Smart Picture Technologies, operating as PLNAR, delivers an AI-powered platform converting smartphone photos into spatial records. This technology generates precise floorplans and 3D models using mobile augmented reality, capturing accurate measurements and documentation of interior spaces. It streamlines manual inspections, offering an efficient digital property assessment alternative.
PLNAR was founded in 2012 by CTO Dejan Jovanovic and CEO Andy Greff. Jovanovic, with expertise in nano-electronics and device simulation, identified a key opportunity. He applied advanced imaging and spatial computing to solve property assessment inefficiencies, leading to their proprietary augmented reality measuring platform for rapid, accurate digitization.
The platform serves the insurance sector, enabling remote property damage documentation by adjusters and policyholders to expedite claims. PLNAR's technology provides enhanced insights into property characteristics via remote imagery. The company aims to set a new standard for accurate, accessible property documentation through continuous advancements in spatial intelligence.
Smart Picture Technologies (doing business as PLNAR) is an Austin-based computer-vision and SaaS company that converts smartphone photos into precise, dimensioned spatial records (2D/3D measurements, floorplans and CAD-ready outputs) to speed sales, estimating and insurance claims workflows for field/desk teams and consumers[1][5].
High‑Level Overview
Origin Story
Core Differentiators
Role in the Broader Tech Landscape
Quick Take & Future Outlook
Quick take: Smart Picture Technologies (PLNAR) has transitioned from a patent‑centered mobile measurement idea into a commercial InsurTech/PropTech SaaS that leverages smartphone imagery to replace manual measuring and speed claims/estimating—its success will depend on sustaining measurement accuracy, scaling enterprise integrations, and differentiating against rising competition in AI-driven inspection platforms[1][2][5][3].