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Smarp has raised $5.0M across 1 funding round.
Smarp has raised $5.0M in total across 1 funding round.
Smarp has raised $5.0M in total across 1 funding round.
Smarp's investors include Balderton Capital, Nauta Capital.
Smarp is a Helsinki-based SaaS company founded in 2011 that builds an employee communications platform focused on internal communication, knowledge sharing, and brand advocacy for enterprise businesses.[1][2][3] It offers tools for creating, aggregating, and delivering personalized content via a mobile app and news feeds, serving sectors like healthcare, financial services, retail, energy, manufacturing, and media & tech, with over 70 full-time employees and $10.12M raised up to Series B stage.[1][2] The platform solves employee disengagement by breaking down information silos, enabling easy sharing of company news and knowledge on social networks, which boosts advocacy and collaboration.[1][2]
As of recent updates, Smarp has rebranded to Haiilo, evolving into a comprehensive internal comms platform with AI-powered features like content creation (via AVA assistant), multi-channel publishing (email, Slack, SharePoint), targeted messaging, analytics, and approval workflows to enhance employee engagement and reduce absenteeism.[5]
Smarp was founded in 2011 in Helsinki, Finland, as a privately held company targeting employee advocacy and internal communications tools.[1][3] Specific founders are not detailed in available sources, but the company emerged in the early SaaS wave for workplace tools, growing to 51-100 employees with a focus on IT & software.[2] Early traction came from its knowledge-sharing app, which brought company content to employees' fingertips, fostering communication and external sharing.[2]
A pivotal moment was its 7-year-ago $5.03M funding round, supporting Series B status and expansion into enterprise sectors.[1] By the mid-2020s, Smarp transitioned to Haiilo, integrating AI for content generation and multi-channel distribution, reflecting adaptation to modern employee experience demands.[5]
Smarp rides the employee experience (EX) wave, fueled by hybrid work, AI-driven personalization, and demands for unified digital workplaces post-pandemic.[1][5] Timing aligns with rising focus on internal comms to combat disengagement—Gallup links it to 21% higher profits and lower absenteeism—amid tools like Slack and intranets fragmenting info flows.[5] Market forces favoring Smarp/Haiilo include SaaS growth in HR tech, AI adoption for content (e.g., 10x faster creation), and enterprise needs for analytics amid remote teams.[1][5]
It influences the ecosystem by competing with Simpplr, MangoApps, and Haiilo's own legacy, pushing standards for advocacy platforms that blend comms, AI, and multi-channel reach, benefiting startups scaling employee tools.[1]
Smarp's pivot to Haiilo positions it for AI-led growth in EX platforms, with trends like generative AI for comms and data-driven engagement shaping its path amid maturing HR SaaS markets. Expect expanded integrations, deeper analytics, and global enterprise wins, evolving from advocacy niche to full digital workplace hub. This builds on its Finnish roots and funding base, priming it to lead as workforces demand seamless, rewarding knowledge sharing.[1][5]
Smarp has raised $5.0M across 1 funding round. Most recently, it raised $5.0M Series A in May 2018.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| May 1, 2018 | $5.0M Series A | Balderton Capital, Nauta Capital |
