Slice Technologies is a technology company.
Slice Technologies has raised $9.0M across 1 funding round.
Slice Technologies has raised $9.0M in total across 1 funding round.
Slice is a technology and services company that builds an online ordering platform and suite of tools to empower independent pizzerias in the United States, helping them compete with national chains through technology, marketing, and operational support.[1][4][5] It serves over 20,000 local pizza shops (with claims of 15,000+ on its site) by providing online ordering systems, customizable websites, a customer marketplace, point-of-sale (POS) systems, discounted supplies via collective buying, phone ordering support, and marketing services, solving problems like low visibility, inefficient operations, and high costs for mom-and-pop pizzerias.[1][4] The platform drives growth by boosting orders, cutting expenses, and fostering a owner community, with reported revenue around $5-10M and headquarters in New York (primary) or Chicago (some listings).[1][2]
Founded in 2010, Slice emerged to address the dominance of big pizza chains like Domino's and Pizza Hut, which were capturing online orders while independent shops struggled with outdated tech.[1] The idea stemmed from recognizing that local pizzerias offered superior quality and hospitality but lacked digital tools; early traction came from building a marketplace connecting customers to nearby authentic spots, quickly scaling to thousands of partners.[1][5] Key milestones include expanding beyond ordering to full-service offerings like POS and supplies, with ownership evolving—now under Rakuten Symphony as a parent organization—while maintaining a focus on U.S. independents.[1]
Slice rides the wave of digital transformation in food delivery, where online ordering surged post-pandemic and now accounts for over 30% of restaurant sales, timed perfectly as independents seek alternatives to Uber Eats/DoorDash fees (often 15-30%).[1] Market forces like rising consumer demand for local, authentic food (vs. chain uniformity) and tech adoption among small businesses favor it, especially with e-commerce tools leveling the playing field.[4][5] It influences the ecosystem by preserving neighborhood pizzerias—key to U.S. food culture—while partnering with giants like Rakuten, proving scalable SaaS for verticals like QSR (quick-service restaurants).[1]
Slice is poised for expansion into more restaurant verticals or international markets, leveraging Rakuten's resources amid ongoing digitization trends like AI-driven personalization and contactless payments.[1] Rising inflation and supply chain pressures will amplify demand for its cost-saving tools, potentially doubling its partner base as independents consolidate tech stacks. Its influence could grow by defining "local-first" platforms, sustaining the edge that started as a simple ordering fix for pizzerias now thriving nationwide.[1][4]
Slice Technologies has raised $9.0M in total across 1 funding round.
Slice Technologies's investors include Accel, Audrey Capital, Bessemer Venture Partners, Bling Capital, Matt Ocko, Lightspeed Venture Partners, Mayfield, Scott Sandell, NFX, Offline Ventures, Pritzker Group, Redpoint Ventures.
Slice Technologies has raised $9.0M across 1 funding round. Most recently, it raised $9.0M Series A in May 2011.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| May 1, 2011 | $9.0M Series A | Accel, Audrey Capital, Bessemer Venture Partners, Bling Capital, Matt Ocko, Lightspeed Venture Partners, Mayfield, Scott Sandell, NFX, Offline Ventures, Pritzker Group, Redpoint Ventures, Roble Ventures, Signia Venture Partners, Social Capital, The Hit Forge, Josh Elman, Othman Laraki, Philip Kaplan, Trevor Wright |