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Key people at Sistema B.
Sistema B was founded in 2012 by Tania Rodriguez (CO founder and Chair- Mexico chapter).
Sistema B champions the B Corp movement across Latin America and the Caribbean. The organization provides comprehensive tools and programs designed to guide companies in their journey toward enhanced social and environmental performance. These offerings assist businesses in developing robust Impact Business Models, effectively managing their value chains, and ultimately achieving B Corp certification, signifying a commitment to positive impact.
The organization was established in 2012 by co-founders Juan Pablo Larenas, Gonzalo Muñoz, María Emilia Correa, and Pedro Tarak. Their foundational insight recognized the imperative to transform the global economy, leveraging business as a force for societal and environmental good. This led Sistema B to become B Lab's inaugural global partner beyond the United States, fostering a collaborative ecosystem.
Sistema B primarily serves companies across the region that aspire to integrate purpose with profit and become certified B Corporations. Its overarching vision is to inspire enterprises to act as agents of change, fostering an economic system that is more inclusive, equitable, and regenerative. The organization strives for a future where business contributes positively to people and the planet.
Key people at Sistema B.
Sistema B was founded in 2012 by Tania Rodriguez (CO founder and Chair- Mexico chapter).
Sistema B is a non-profit organization that promotes the global B Movement in Latin America and the Caribbean, certifying B Corporations (Empresas B)—purpose-driven companies committed to using business as a force for social, environmental, and economic good.[1][3][7] Its mission is to transform the economy into an inclusive, equitable, and regenerative system that prioritizes people, communities, and the planet over pure profit, by supporting companies in measuring impact, strengthening sustainable models, and driving systemic change.[1][4][5] Present across five continents but focused on Latin America, it fosters a community of over 1,120 certified B Corps worldwide (10% in Latin America as of recent data), with more than 200 in certification processes, emphasizing triple-bottom-line accountability through rigorous standards.[3]
Unlike traditional investment firms, Sistema B operates as an ecosystem builder rather than a direct investor, influencing the startup and business landscape by certifying impact-oriented enterprises, building alliances, and advocating for legal reforms that embed stakeholder governance in company bylaws.[3][5][6] It impacts the startup ecosystem by enabling ethical differentiation in markets, attracting talent and capital aligned with values, and creating synergies among innovators tackling inequality and climate challenges.[2][3]
Sistema B launched in 2012 simultaneously in Chile, Argentina, and Colombia, co-founded by Pedro Tarak, Maria Emilia Correa, Juan Pablo Larenas, and Gonzalo Muñoz, in partnership with B Lab USA—the U.S.-based non-profit that originated the B Corp certification in 2006.[3][4] The founders aimed to adapt and expand the B Corp model to Latin America, responding to the need for businesses that resolve social and environmental issues via market power, inspired by pioneers like Patagonia.[2][3] Early traction was rapid: within months, 16 companies certified in Argentina, Brazil, Chile, and Colombia, growing to regional hubs like Brasil (2013), Uruguay (2014), Ecuador, and Peru.[2][3][8] Pivotal moments included aligning with the UN's 2030 Agenda and evolving standards to address climate and inequality, solidifying its role in a global paradigm shift.[4][6]
Sistema B rides the stakeholder capitalism trend, accelerating the shift from shareholder primacy to regenerative economies amid climate crises and inequality, as seen in its alignment with global sustainability agendas.[4][5][6] Timing is ideal in Latin America, where social enterprises find fertile ground for ethical innovation, countering resource depletion and exclusion through market-driven solutions.[2][3] Market forces like rising demand for transparent, impact-focused businesses favor it—B Corps report sustained growth (e.g., Patagonia's 6% annual sales rise)—while influencing ecosystems via policy advocacy for corporate accountability and tools for multinationals.[2][5] In tech/startups, it empowers founders building AI, cleantech, and fintech with embedded impact, creating networks that amplify scalable, values-aligned innovation across emerging markets.[3][8]
Sistema B is poised to expand certification under 2026 standards, targeting deeper climate action and inequality reduction, potentially doubling Latin American B Corps amid global ESG pressures.[6] Trends like AI-driven impact measurement and stakeholder governance laws will shape its path, evolving influence from certifier to policy shaper in a regenerative economy.[5][6] As the B Movement scales, expect stronger tech ecosystem ties, with Sistema B certifying more startups that blend profitability with planetary good—redefining success from profit alone to holistic thriving, as envisioned from its 2012 origins.[1][3][4]
