Sirqul is a technology company.
Sirqul has raised $5.0M across 1 funding round.
Sirqul has raised $5.0M in total across 1 funding round.
Sirqul has raised $5.0M in total across 1 funding round.
Sirqul's investors include Acequia Capital, B Capital Group, Gideon Yu, Gaorong Capital, Pioneer Square Labs, Prefix Capital, Third Kind Ventures, Steve Chen, Sujal Patel.
Sirqul is a Seattle-based technology company founded in 2013 that builds an IoT Engagement-as-a-Service (EaaS) platform for developing, deploying, and managing connected applications.[2][3][6][7] It serves businesses across sectors like retail, smart cities, mobility, logistics, campuses, buildings, entertainment, and sports by enabling rapid IoT ecosystems with devices, connectivity, edge/cloud computing, machine learning, predictive analytics, and intuitive mobile apps.[1][2][3][4][5] The platform solves interoperability challenges in IoT deployments through a modular, device/protocol/cloud-agnostic system featuring 400+ APIs, 80+ services, smart mesh networking (e.g., patented "PlayField" technology), and 30+ customizable white-label app templates, driving engagement, operational efficiency, data monetization, and new revenue streams like "product-as-a-service."[1][3][4][5][6]
Sirqul's growth momentum stems from its full-stack offerings, including hardware like Edysen edge devices for indoor positioning/heatmaps and Connected Car OBD II for fleet telematics, alongside tools like Magellan for drag-and-drop orchestration.[4][5][6] This positions it as a partner for scaling IoT without traditional complexity, with real-time capabilities in device management, analytics, and notifications.[1][2]
Sirqul was founded in 2013 in Seattle, Washington, by Rob Frederick, whose early career included pioneering Bluetooth technology, which informed the company's focus on mesh networking and device connectivity.[2][6] The idea emerged from a vision to create an "Intelligence of Things" beyond basic smart devices, emphasizing engagement and efficiency through local edge computing and data insights—rather than cloud-heavy reliance—to optimize environments like retail stores, workplaces, and stadiums in real-time.[6]
Early traction built on years of developing patented hardware (e.g., Avatar and Edysen devices) and a vast API library, evolving into a diversified platform now used in malls, stadiums, and public venues.[3][4][6] The name "Sirqul" (pronounced "circle") reflects its philosophy of fostering a collaborative ecosystem among developers, manufacturers, advertisers, and users to innovate via shared "ingredients" and recipes.[3]
Sirqul rides the edge computing and IoT maturation wave, where exploding connected devices demand low-latency, interoperable solutions amid 5G rollout and AI integration—timing amplified by post-2020 supply chain shifts favoring modular, future-proof stacks.[1][4][6] Market forces like rising data privacy regulations and edge processing needs (to avoid cloud bottlenecks) play to its strengths in local mesh networks and analytics, enabling sectors like smart cities and logistics to scale without vendor lock-in.[2][5][7]
It influences the ecosystem by democratizing IoT via open APIs and templates, empowering non-experts (startups, brands) to build engaging experiences—e.g., optimizing stadium flows or fleet routes—while promoting an "open circle" of partners, reducing fragmentation in a market projected to prioritize hybrid edge-cloud models.[3][6]
Sirqul is poised to expand via its hardware-software synergy and API marketplace, targeting deeper penetration in mobility (e.g., autonomous fleets) and smart infrastructure as AIoT convergence accelerates with multimodal data from meshes.[5][6] Trends like decentralized edge AI and sustainability-driven analytics will shape its path, potentially amplifying influence through partnerships in high-density venues and public systems.[1][4]
As IoT shifts from novelty to operational core, Sirqul's agnostic, engagement-focused platform—rooted in Frederick's connectivity roots—could redefine "smarter" ecosystems, closing the circle from devices to actionable intelligence.[3][6]
Sirqul has raised $5.0M across 1 funding round. Most recently, it raised $5.0M Series A in November 2015.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Nov 1, 2015 | $5.0M Series A | Acequia Capital, B Capital Group, Gideon Yu, Gaorong Capital, Pioneer Square Labs, Prefix Capital, Third Kind Ventures, Steve Chen, Sujal Patel |