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simsim is a technology company.
Simsim operates a video-based social commerce platform, offering an interactive shopping experience for Indian consumers. It leverages live video and influencer content, enabling users to discover products through engaging demonstrations and trusted recommendations. This approach replicates dynamic offline retail, creating a unique digital channel for product discovery and purchase.
Founded in July 2019 by Amit Bagaria, Kunal Suri, and Saurabh Vashishtha, Simsim identified a significant trust deficit in online retail for Indian consumers. The founders built a credible platform where users connect with trusted voices and visually experience products, bridging traditional shopping with e-commerce.
Simsim’s platform serves Indian consumers seeking curated products, from fashion to home goods. It empowers small sellers and emerging brands, offering a direct channel to reach engaged audiences. The company’s vision fosters community-driven consumption, making online shopping more accessible, trustworthy, and enjoyable for millions.
simsim has raised $1.0M across 1 funding round.
simsim has raised $1.0M in total across 1 funding round.
simsim has raised $1.0M in total across 1 funding round.
simsim's investors include Peak XV Partners (formerly Sequoia Capital India & SEA).
Simsim is a New Delhi-based e-commerce startup founded in 2018 or 2019, developing a vernacular social commerce platform that connects users with local micro-influencers to discover and shop products across categories like fashion, electronics, beauty, home essentials, and health.[1][2][3] It serves over one million users, primarily in regional languages including Hindi, Tamil, and Bengali, by enabling community-driven recommendations from 1,200+ influencers, solving the problem of trust and personalization in online shopping for underserved Indian markets.[2][3] With $15.8 million in total funding, Simsim has shown growth through its influencer network expansion and focus on micro-communities.[2]
Simsim was co-founded by Kunal Suri, Saurabh Vashishtha, and Amit Bagaria, with headquarters in Vasant Vihar, New Delhi.[2] Launched around 2018-2019, the idea emerged to tap into India's vernacular e-commerce potential by leveraging local influencers for authentic product discovery, addressing the gap in community-trusted shopping amid rising social commerce trends.[1][2][3] Early traction came from building a network of over 1,200 micro-community influencers by February 2020 and scaling to one million users, marking pivotal growth in regional markets.[2][3]
(Note: Search results mention a separate SimSim.ai for AI tools, but context confirms the e-commerce platform as the primary match.[4])
Simsim rides the wave of social commerce and vernacular e-commerce in India, where community trust and regional languages drive adoption amid 500+ million internet users in non-metro areas.[1][3] Timing aligns with post-2020 influencer marketing boom and rising smartphone penetration, favoring platforms like Simsim over generic marketplaces by reducing buyer hesitation through local endorsements.[2][3] It influences the ecosystem by empowering micro-influencers (1.2K+ strong), boosting small sellers' reach, and competing with players like Facily or Olist in personalized discovery.[2]
Simsim is poised for expansion by deepening vernacular penetration and influencer partnerships, potentially hitting multi-million GMV as social commerce grows to $20B+ in India. Trends like AI-enhanced recommendations and short-video integration could accelerate this, evolving its role from niche player to regional leader—building on its $15.8M funding and million-user base to redefine trusted e-commerce.[2][3]
simsim has raised $1.0M across 1 funding round. Most recently, it raised $1.0M Seed in January 2019.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jan 1, 2019 | $1.0M Seed | Peak XV Partners (formerly Sequoia Capital India & SEA) |