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Simply Measured delivers a social media analytics platform quantifying the complete impact of online interactions, from conversations to conversions. Its core offering provides comprehensive solutions that expose and measure the full value generated by social media efforts. Leveraging full-funnel analytics, it offers deep insights into digital performance, enabling organizations to optimize strategies effectively.
Founded in 2010 by Adam Schoenfeld and Damon Cortesi, Simply Measured originated from a clear market need for sophisticated social data measurement. They recognized businesses engaged on social platforms lacked robust tools to assess and prove activity contribution to core objectives. Their founding insight focused on building a platform to bridge this critical analytical gap.
The platform serves brand marketers, content strategists, and digital agencies seeking enhanced intelligence from social campaigns. Simply Measured's vision empowers these professionals to refine social programs and extract actionable insights from extensive datasets. The company aims to directly link social media activities to tangible business outcomes, guiding strategic decisions and demonstrating clear value.
Simply Measured has raised $29.0M across 4 funding rounds.
Simply Measured has raised $29.0M in total across 4 funding rounds.
# Simply Measured: High-Level Overview
Simply Measured is a social media analytics and measurement platform, not an independent technology company in the traditional sense. Founded in 2010, it was acquired by Sprout Social and now operates as part of that larger organization[2][5]. The platform helps brands and agencies measure social media performance, track engagement, monitor brand mentions, and optimize social media strategies across multiple channels[1][4].
Simply Measured serves a diverse customer base spanning business services, retail, advertising and marketing, manufacturing, and apparel sectors[3]. As of 2025, 155 verified companies use the platform, with particularly strong adoption in the United States[3]. The product is grounded in full-funnel analytics, enabling social teams to reach the right audiences, content marketers to create more relevant materials, and digital agencies to win new business and strengthen client relationships[2].
# Origin Story
Simply Measured was founded in 2010 and built what became an impressive client portfolio with a comprehensive suite of solutions designed to expose and measure social media's total impact—from conversations to conversions[2]. The company established a west coast hub in Seattle, reflecting its growth trajectory in the competitive social analytics space[2].
The company's trajectory culminated in its acquisition by Sprout Social, a move that recognized Simply Measured's formidable operation and innovative approach to technology[2]. Following the acquisition, Simply Measured's Seattle office became a west coast hub for Sprout Social alongside its San Francisco presence, while Sprout maintained its global headquarters in Chicago[2].
# Core Differentiators
# Role in the Broader Tech Landscape
Simply Measured operates within the rapidly expanding social analytics market, which was projected to reach $9.54 billion by 2022[2]. The platform addresses a critical need for data-driven decision-making in social media marketing—a function that has become essential as brands seek to justify marketing spend and optimize channel performance.
The acquisition by Sprout Social reflects broader consolidation in the martech space, where standalone analytics tools are increasingly integrated into comprehensive platforms. This trend enables vendors to offer more complete solutions while reducing customer complexity. Simply Measured's role within this ecosystem positions it to benefit from Sprout's distribution, customer base, and product development resources[2].
# Quick Take & Future Outlook
Simply Measured's future is now intertwined with Sprout Social's broader platform strategy. Rather than operating as an independent innovator, it functions as a specialized analytics component within a larger engagement and listening platform. The company's continued relevance depends on successful integration with Sprout's other tools while maintaining the analytical depth that attracted its customer base.
The social analytics market continues to mature as brands demand more sophisticated measurement capabilities. Simply Measured's positioning within Sprout Social allows it to evolve alongside broader trends in AI-driven insights, real-time analytics, and cross-channel attribution—areas where the combined platform can compete more effectively than standalone tools.
Simply Measured has raised $29.0M in total across 4 funding rounds.
Simply Measured's investors include Atlantic Bridge University Fund, Bessemer Venture Partners, Chemistry VC, Felicis Ventures, Greylock, Kleiner Perkins, Norwest Venture Partners, Founders Co-op, MHS Capital.
Simply Measured has raised $29.0M across 4 funding rounds. Most recently, it raised $20.0M Series C in March 2014.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Mar 1, 2014 | $20.0M Series C | Atlantic Bridge University Fund, Bessemer Venture Partners, Chemistry VC, Felicis Ventures, Greylock, Kleiner Perkins, Norwest Venture Partners | |
| Jan 1, 2013 | $8.0M Series B | Atlantic Bridge University Fund, Bessemer Venture Partners, Chemistry VC, Felicis Ventures, Greylock, Kleiner Perkins, Norwest Venture Partners | |
| Jul 1, 2011 | $750K Seed | Founders Co-op, MHS Capital | |
| Dec 1, 2009 | $250K Seed | Atlantic Bridge University Fund, Bessemer Venture Partners, Chemistry VC, Felicis Ventures, Founders Co-op, Greylock, Kleiner Perkins, Norwest Venture Partners |