Simpli, Inc.
Simpli, Inc. is a company.
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Leadership Team
Key people at Simpli, Inc..
Simpli, Inc. is a company.
Key people at Simpli, Inc..
SIMPLi is a regenerative food company founded in 2020, specializing in ethically sourced, single-origin pantry staples like grains, beans, legumes, oils, superfoods, and spices.[1][4][6] It serves home cooks, professional chefs, and foodservice providers by offering nutrient-dense, traceable products from regenerative organic farms, solving issues in conventional food supply chains such as lack of transparency, unfair farmer compensation, and environmental degradation.[1][4][7] The company has raised $100K in a convertible note round, secured partnerships with retailers like Whole Foods Market, and pivoted successfully during the pandemic from foodservice to meal kits and retail, with 30% retail and 70% foodservice sales.[1][4]
SIMPLi was founded in 2020 in Baltimore, Maryland, by Sarela Herrada, a native Peruvian Indigenous entrepreneur, and her husband Matt Cohen.[1][4] Herrada's background inspired the mission to create transparent, equitable supply chains, drawing from her roots and a desire to empower farming communities worldwide through regenerative practices.[1][4][6] The idea emerged amid flaws in the global food system, starting with foodservice but adapting quickly when the pandemic hit restaurants; they leveraged existing farmer relationships to supply meal kits and launch retail quinoa, building multi-year contracts for stability.[4] Early traction included direct farmer partnerships and a shift toward Regenerative Organic Certified products, humanizing their commitment to climate-impacted producers.[1][4]
SIMPLi rides the wave of regenerative agriculture and sustainable CPG trends, capitalizing on rising consumer demand for transparent, climate-friendly foods amid climate change threats to harvests.[1][4] Timing aligns with post-pandemic shifts toward ethical sourcing and plant-based options, bolstered by certifications like Regenerative Organic that differentiate in crowded food markets.[1][4][6] Market forces like retailer partnerships (Whole Foods) and foodservice recovery favor its model, influencing the ecosystem by empowering small farmers, reducing supply chain opacity, and promoting nutrient-dense staples in a $2,802-startup food & beverage space.[1][4]
SIMPLi is poised for national expansion with Whole Foods and balanced retail/foodservice growth toward 50/50, potentially deepening B2B ties and innovating recipes/products like Peruvian spice blends.[1][4][6] Trends in regenerative ag, climate-resilient farming, and clean-label demand will propel it, evolving its influence from niche leader to mainstream force in ethical food systems—redefining pantry staples as vehicles for planetary good, much like its founders challenged the status quo from day one.[1][4]
Key people at Simpli, Inc..
