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SIMPLi operates as a global food company that supplies single-origin, regenerative organic pantry staples to consumers. The firm distinguishes itself by actively engaging with smallholder farmers worldwide, sourcing ingredients directly to ensure ethical practices and combat supply chain fraud. Its product range encompasses a variety of grains, beans, legumes, and oils, all cultivated using methods that rejuvenate and restore agricultural land.
The company was founded in 2020 by Sarela Herrada and Matt Cohen. Herrada's extensive background in South American food traditions, combined with a shared goal to streamline and improve food supply chains, served as the foundational insight for SIMPLi's inception. This dual focus on cultural heritage and supply chain integrity underpins its operational philosophy.
SIMPLi targets consumers who prioritize high-quality, sustainably sourced ingredients and support regenerative farming practices. The company's overarching vision is to foster global connections through food, delivering superior pantry essentials while actively advancing the regenerative organic movement. It aims to elevate basic food items by emphasizing nutrient density, flavor, and responsible sourcing.
Simpli has raised $410K across 1 funding round.
Simpli has raised $410K in total across 1 funding round.
Simpli has raised $410K in total across 1 funding round.
Simpli's investors include CapitalT, SFC Capital.
Simpli has raised $410K across 1 funding round. Most recently, it raised $410K Seed in April 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Apr 1, 2025 | $410K Seed | — | CapitalT, SFC Capital | Announced |
Direct answer: Simpli is ambiguous — there are at least two distinct technology businesses using the name “Simpli” (or variants) that operate in different markets: (A) Simpli.fi, an established U.S.-based advertising technology (AdTech) company that builds a programmatic advertising platform and workflow tools, and (B) several smaller companies using the Simpli/SimpliTech/Simpli Engage name (e.g., Simpli tenant‑experience apps, Simpli Technologies) that focus on SaaS or custom software services. Below I provide a compact, investor‑style profile for the likely primary target — Simpli.fi (the Advertising Success Platform) — then note the alternative Simpli entities and how they differ.
High‑Level Overview
Origin Story
Core Differentiators (Simpli.fi — AdTech)
Role in the Broader Tech Landscape (Simpli.fi)
Quick Take & Future Outlook (Simpli.fi)
Notes on other “Simpli” entities
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