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simplesurance is a technology company.
simplesurance provides a platform for simple access to insurance, aiming to simplify the path to a secure future.
Simplesurance is a Berlin-based insurtech company founded in 2012 that provides embedded insurance solutions, enabling seamless integration of insurance products into e-commerce checkouts, fintech platforms, and other digital ecosystems.[1][2][3][5] It serves e-commerce merchants, banks, automotive firms, travel providers, and end consumers by offering one-click insurance for devices, electronics, furniture, cyber protection, and more, solving the problem of complex, inaccessible insurance purchasing with automated, real-time cross-selling and digital management tools.[1][2][3][4] Acquired by Allianz in 2022, the company now employs over 250 tech professionals from 30+ nationalities across offices in Berlin, Munich, Paris, Lisbon, Tokyo, and Mumbai, operating in 29 countries with strong growth in B2B and B2C channels.[1][2][6]
Simplesurance was co-founded in 2012 in Germany by Robin von Hein (current Managing Director) and Joachim von Bonin (Managing Director Finance), who started as friends disrupting the insurance industry with a cross-selling plugin for online shops.[1][4] The idea emerged from recognizing digital consumers' demand for instant, one-click insurance at checkout—analyzing shopping cart data to offer tailored coverage for products like smartphones, TVs, bikes, and eyeglasses—bypassing lengthy documents and traditional processes.[2][3][4] Early traction came from pioneering this model, gaining early-mover advantage, and expanding internationally; by 2018, it secured backing from Allianz and Rakuten, partnerships with OnePlus, Huawei, and Revolut, and a Tokyo office, culminating in Allianz's full acquisition in 2022.[1][4]
Simplesurance rides the embedded insurance trend, where coverage is woven into digital transactions in high-growth sectors like e-commerce, fintech, mobility, travel, and banking, capitalizing on consumers' shift to app-based, frictionless services.[1][3][5] Timing aligns with post-pandemic digital acceleration and rising device ownership, amplified by AI for personalization and automation, positioning it ahead of legacy insurers slow to adapt.[2][4] Market forces like e-commerce expansion (e.g., partnerships with Rakuten, Revolut) and regulatory pushes for consumer-friendly insurtech favor its model, while its Allianz integration influences the ecosystem by scaling proven tech to global bancassurance and cyber protection, democratizing access and boosting conversion rates for partners.[1][4][5]
Simplesurance is poised to dominate embedded insurtech as a global connectivity platform, leveraging Allianz's resources for deeper AI enhancements, new verticals like automotive and cyber, and expansion into emerging markets.[1][2] Trends like real-time data analytics, multi-language AI brokers, and regulatory tailwinds for digital insurance will propel growth, potentially evolving its influence from pioneer to standard-setter in seamless protection ecosystems. This builds on its founding disruption, transforming insurance from a barrier into an invisible value-add.