Simetra Inc.
Simetra Inc. is a company.
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Leadership Team
Key people at Simetra Inc..
Simetra Inc. is a company.
Key people at Simetra Inc..
Simetra Systems, Inc. is a small IT consulting firm founded in 1991, specializing in custom database programming, design, and optimization using Microsoft technologies like Access, ASP.NET, SQL Server, .NET, and Visual Basic.[2][3][4][5][6] Headquartered in El Segundo, California, it serves small to medium-sized businesses nationwide with remote and on-site services, focusing on performance improvement, data optimization, cloud transitions, and scalable solutions to streamline processes and boost productivity.[3][4][6] With around 8-9 employees and annual revenue of $13 million (as of 2025), the company emphasizes long-term client relationships and has maintained Microsoft Certified Partner status since 1993, including Gold Partner recognition.[2][3][4][6]
Simetra Systems was founded in 1991 by Margaret Cook, who envisioned practical data management solutions for growing companies amid rising data needs.[4][5] A University of Arizona graduate with a BS in Business Administration (Management Information Systems), Margaret previously spent 8 years at Rockwell International in the aerospace industry, developing project management and financial systems, which honed her expertise in Microsoft tools—she became a Microsoft Certified Partner in 1993.[5] In 1996, Kevin (full name not specified in sources) joined as a full partner, bringing complementary skills in efficient systems design, hardware support, internal databases, and wireless solutions; he also holds a BS in MIS from the University of Arizona.[5] The firm evolved from early Microsoft Access and Visual Basic focus to broader .NET, SQL Server, and web technologies (e.g., JavaScript, AJAX), serving over 1,300 clients with a stable senior team averaging over 10 years tenure.[4][5][6] Key early traction came from identifying Microsoft as the data management leader and building expertise in custom applications across industries like aerospace, finance, and manufacturing.[5]
Simetra rides the trend of digital transformation for SMBs, particularly cloud migration, data democratization, and AI-adjacent optimization amid legacy system frustrations (e.g., slow Excel-based workflows).[3][4][6] Timing aligns with post-pandemic remote work demands and SMBs' need for affordable, scalable Microsoft ecosystems without enterprise budgets, amplified by market forces like rising data volumes and cybersecurity needs.[6] By enabling efficient data management for industries like manufacturing, finance, and aerospace, Simetra influences the ecosystem indirectly—empowering non-tech firms to leverage Microsoft stacks for growth, reducing barriers to analytics and automation in a cloud-first world.[5][6]
Simetra's niche stability positions it well for sustained relevance, likely expanding remote cloud services and AI integrations (e.g., via Azure/SQL enhancements) as SMBs prioritize cost-effective data tools amid economic pressures.[3][6] Trends like edge computing and no-code/low-code will shape its journey, potentially growing via partnerships or acquisitions, while its influence may evolve toward advising on sustainable, device-agnostic systems in a hybrid work era.[4][6] As a reliable Microsoft ally since 1991, Simetra remains primed to optimize data-driven potential for businesses navigating tech evolution.
Key people at Simetra Inc..
