Silver Cup
Silver Cup is a company.
Active
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Financial History
Total Raised
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Valuation
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Leadership Team
Key people at Silver Cup.
Silver Cup is a company.
Key people at Silver Cup.
Silvercup Studios is a premier film and television production facility in New York City, operating 23 sound stages across campuses in Long Island City (Queens), Blissville, and the South Bronx.[3][2] It serves major content creators by providing essential infrastructure for high-profile TV series, films, and commercials, solving the challenge of local production space amid surging demand from streaming and traditional media.[2][6] Iconic shows like *The Sopranos*, *Succession*, *30 Rock*, *Sex and the City*, and *Girls* have been filmed there, cementing its role as a cornerstone of NYC's entertainment infrastructure.[2][3] Acquired in 2020 by Hackman Capital Partners and Square Mile Capital for approximately $500 million, it continues under original chairman Alan Suna, with recent refinancing by Apollo Global Management and Deutsche Bank signaling strong financial backing and growth potential.[3][5][2]
Silvercup Studios was founded in 1983 by brothers Stuart and Alan Suna on the site of the former Silvercup Bakery in Long Island City, transforming an industrial landmark into a production hub.[3][7] The Suna brothers, prominent Long Island City businessmen, built it into a 23-stage complex across three NYC campuses, hosting landmark productions that defined modern TV.[2][3] A pivotal moment came in October 2020 when Hackman Capital Partners (led by CEO Michael Hackman) and Square Mile Capital Management (led by CEO Craig Solomon) acquired it for a reported $500 million, retaining the Suna brothers' involvement and the existing team to preserve its legacy.[3][4][5] This sale marked Silvercup's seventh addition to the buyers' media portfolio, which includes assets like The Culver Studios and Television City, expanding its footprint amid NYC's booming film industry.[3][4][6]
Silvercup Studios rides the wave of NYC's exploding content production demand, fueled by streaming giants and tax incentives that have made the region a global hub.[2][6] Timing is ideal post-2020 acquisition, as physical studios prove vital despite virtual production trends—major financiers like Apollo ($600B AUM) signal confidence in brick-and-mortar assets amid digital shifts.[2][5] Market forces favoring it include persistent need for sound stages (even with Netflix slowdowns), post-pandemic recovery, and investor aggregation of studio portfolios totaling 60 stages and 3.6 million sq ft.[4][6] It influences the ecosystem by anchoring local jobs, attracting productions, and enabling operators like Hackman to scale nationally, countering West Coast dominance.[3][4]
Silvercup is poised for expansion with its deep-pocketed owners eyeing more NYC acquisitions like Kaufman Astoria, leveraging refinancing for upgrades amid sustained content hunger.[5][6] Trends like AI-enhanced production and global streaming wars will test it, but its institutional backing and legacy position it to thrive as hybrid physical-digital facilities evolve. Its influence may grow by defining East Coast media infrastructure, much like its role in birthing TV icons—reinforcing NYC as an "all-weather" production powerhouse.[1][2]
Key people at Silver Cup.
