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§ Private Profile · Bengaluru, Karnataka, India
ShoutO.app is a technology company.
ShoutO.app delivers a creator-driven fashion discovery platform, enabling individuals to establish and manage personalized digital storefronts. It empowers fashion creators to showcase unique styles and monetize product recommendations, providing a curated shopping experience. The platform seamlessly integrates content with commerce, positioning creators as central to fashion retail.
Founded in 2022 by Abhishekk Handa and Ayyappan Lakshmanan, ShoutO.app originated from the insight into the burgeoning influence of individual fashion arbiters. The founders recognized an opportunity to build a direct creator-to-consumer ecosystem, allowing style leaders to effectively impact fashion discovery and drive sales.
It primarily serves GenZ and young millennial women seeking personalized fashion guidance from trusted creators. ShoutO.app aims to democratize fashion commerce by providing robust tools for creators to cultivate and monetize their personal brands. Its vision is to be the definitive marketplace for authentic, influencer-led fashion discovery.
ShoutO.app has raised $2.0M across 1 funding round.
ShoutO.app has raised $2.0M in total across 1 funding round.
ShoutO.app has raised $2.0M across 1 funding round. Most recently, it raised $2.0M Seed in July 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jul 1, 2022 | $2M Seed | — | Smartstart Fund, V3 Ventures, Venture Highway | Announced |
ShoutO.app has raised $2.0M in total across 1 funding round.
ShoutO.app's investors include SmartStart Fund, V3 Ventures, Venture Highway.
ShoutO.app is a creator-driven fashion discovery platform that enables Gen Z and young millennial women, primarily in India, to discover and shop premium fashion brands and private labels through personalized recommendations from creators.[1][3][4][5] Co-founded by former executives from Myntra, AJIO, and Amazon, the company launched in 2022 out of Bengaluru (with Delaware incorporation) and raised $1.6 million in a pre-seed round led by Saama Capital to fuel product development, creator acquisition, and team building.[1][2][3] It solves the problem of fragmented fashion discovery by offering a shoppable, creator-led experience akin to US platform LTK, targeting young consumers seeking curated premium styles.[1][6]
The platform initially focused on personalized fashion discovery in the ecommerce space and has evolved to emphasize creator engagement for a seamless shopping journey.[2][4]
ShoutO.app was founded in 2022 by Maruthy Ramgandhi, Abhishekk Handa, and Ayyappan Lakshmanan—veterans from Myntra, AJIO, and Amazon—who leveraged their ecommerce expertise to address gaps in fashion discovery for young Indian shoppers.[1][2] The idea emerged from the need for a creator-centric platform that mimics in-store browsing but online, helping users find premium fashion via trusted recommendations rather than algorithmic overload.[1][5] Early traction came swiftly: the company formally launched operations alongside a $1.6 million pre-seed raise on July 13, 2022, led by Saama Capital with participation from Whiteboard Capital, Google veteran Amit Singhal, and Arjun Vaidya (founder of Dr. Vaidya's).[1][3] This funding marked a pivotal moment, enabling rapid team expansion in engineering and creator success roles.[1]
ShoutO.app stands out in the crowded fashion ecommerce landscape through these key strengths:
ShoutO.app rides the wave of creator commerce and social shopping, a trend exploding in India where Gen Z favors influencer-driven discovery over search-based buying, fueled by rising disposable incomes and premium fashion demand.[1][4][5] Timing is ideal post-2022, as platforms like LTK validate the model globally (raising $300M from SoftBank), while India's ecommerce grows amid post-pandemic shifts to personalized, mobile-first experiences.[6] Market forces like creator economy proliferation and millennial spending on private labels favor ShoutO, positioning it to influence India's fashion ecosystem by bridging creators, brands, and shoppers—potentially disrupting giants like Myntra through niche, high-engagement curation.[1][2]
ShoutO.app is primed for scale by deepening creator networks and expanding shoppable inventory, with trends like AI-enhanced personalization and Gen Z's creator loyalty shaping its path toward LTK-like dominance in India.[1][6] Expect follow-on funding and international pilots as ecommerce matures, evolving its influence from discovery niche to full-stack fashion commerce. This creator-powered bet on young shoppers echoes its founders' big-tech roots, promising outsized impact in a trend-aligned market.[2][3]