Shobhitam

Shobitam operates an online platform providing authentic Indian ethnic wear globally. The company offers a curated collection of traditional garments, including sarees, blouses, and accessories. Leveraging technology, Shobitam streamlines sourcing and distribution, making diverse products from Indian weaving traditions accessible worldwide.

Founded in 2019 by sisters Aparna Thyagarajan and Ambika, Shobitam emerged from their shared passion for Indian fashion. Their insight was to democratize elegant, affordable ethnic wear globally, establishing a direct-to-consumer model connecting artisans directly with international buyers.

The platform serves a global customer base seeking traditional Indian attire. Shobitam's vision focuses on democratizing ethnic fashion, empowering local artisans through broad market access. The company aims to foster a sustainable, ethical ecosystem, ensuring heritage crafts are preserved and appreciated internationally.