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Shippable provides a continuous integration and deployment (CI/CD) platform, accelerating software delivery. Its core offering leverages Docker natively to automate workflows, streamlining code's journey from development to production with speed and efficiency. This cloud-based solution acts as a software assembly line, enabling frequent, reliable, and high-quality releases for engineering teams.
Avi Cavale and Manisha Sahasrabudhe co-founded Shippable in 2013. Their insight arose from the demand for agile, automated software development, recognizing Docker's potential to transform code building and deployment. They aimed to empower developers with an accessible service for seamless project integration, addressing critical release process pain points.
The company serves developers and enterprises optimizing their software release cycles. Its vision facilitates continuous delivery, minimizing pipeline friction, and fostering an environment where innovation consistently translates into deployed software. Shippable enhances productivity and predictability throughout the software development lifecycle.
Shippable has raised $10.1M across 3 funding rounds.
Shippable has raised $10.1M in total across 3 funding rounds.
# Shippable: High-Level Overview
Shippable is a DevOps automation platform that helps software development teams accelerate release cycles by automating continuous integration and continuous delivery (CI/CD) workflows[1][3]. Founded in 2013, the company provides a continuous delivery pipeline that removes friction from software development and delivery processes, enabling organizations to ship code faster and focus on innovation[1].
The platform serves development teams across organizations of various sizes, addressing the core problem of manual, time-consuming deployment processes. Shippable's hybrid automation platform helps companies achieve continuous delivery, optimize DevOps practices, and enable continuous improvement[1]. The company had more than 400 customers at the time of its acquisition by JFrog[1], and maintains a presence in North America and Asia[1].
# Origin Story
Shippable was founded in 2013 with backing from Madrona Venture Group[1]. The company emerged during a pivotal moment in software development when organizations were increasingly recognizing the need to accelerate delivery cycles and reduce manual friction in deployment workflows. The founding team built the platform around the principle that modern DevOps requires ever-faster delivery with increasing automation[1].
The company achieved meaningful traction, growing to serve over 400 customers before being acquired by JFrog, a major player in software delivery automation[1]. This acquisition, announced in 2019, represented validation of Shippable's technology and market position, with JFrog integrating Shippable's capabilities into its broader Liquid Software platform[1].
# Core Differentiators
# Role in the Broader Tech Landscape
Shippable rode the wave of DevOps transformation that accelerated throughout the 2010s. As organizations moved toward continuous delivery models and cloud-native architectures, the need for automated, reliable deployment pipelines became critical. The company positioned itself at the intersection of developer productivity and operational reliability—two forces reshaping how software gets built and shipped.
The timing of Shippable's growth coincided with broader industry trends: the rise of containerization (Docker), the adoption of microservices architectures, and the increasing pressure on companies to release software faster. By providing a unified platform that automated the entire pipeline from code to production, Shippable addressed a genuine market pain point. Its acquisition by JFrog in 2019 reflected the consolidation trend in the DevOps tooling space, where best-of-breed solutions were being integrated into comprehensive platforms[1].
# Quick Take & Future Outlook
Shippable's trajectory illustrates the evolution of DevOps tooling from point solutions toward integrated platforms. The company successfully identified and served a real market need—automating the friction-filled path from development to production—and built a customer base substantial enough to attract acquisition by a larger player.
Post-acquisition, Shippable's future is tied to JFrog's vision of creating a unified "Liquid Software" platform. Rather than operating as an independent company, Shippable's technology and expertise have been absorbed into JFrog's broader ecosystem, with integration work completed by Q3 2019[1]. This represents a common outcome in the DevOps space: successful point solutions get acquired and integrated into larger platforms that offer end-to-end coverage of the software delivery lifecycle. For organizations evaluating CI/CD solutions today, Shippable's capabilities now exist within JFrog's enterprise platform rather than as a standalone offering.
Shippable has raised $10.1M in total across 3 funding rounds.
Shippable's investors include Andreessen Horowitz, Avalon Ventures, Founders' Co-op, Madrona Ventures, Shasta Ventures, DN Capital, Founders Co-op, Thomvest Ventures.
Shippable has raised $10.1M across 3 funding rounds. Most recently, it raised $8.0M Series A in November 2014.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Nov 1, 2014 | $8.0M Series A | Andreessen Horowitz, Avalon Ventures, Founders' Co-op, Madrona Ventures, Shasta Ventures | |
| Dec 1, 2013 | $2.0M Seed | Andreessen Horowitz, Avalon Ventures, Founders' Co-op, Madrona Ventures, Shasta Ventures | |
| Aug 1, 2013 | $120K Seed | DN Capital, Founders Co-op, Thomvest Ventures |