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§ Private Profile · London, United Kingdom
Simple, end-to-end automation for logistics orgs
Shipamax has raised $10.0M across 2 funding rounds.
Key people at Shipamax.
Shipamax was founded in 2016 by Fabian Blaicher (Founder/CTO) and Jenna Brown (Founder/CEO).
Shipamax has raised $10.0M in total across 2 funding rounds.
Shipamax's core technology can 'understand' any logistics document - outputting a business-ready, machine-readable format.
Why does this matter? When customers order online - it feels smooth & simple. But in the background it's chaos. When goods are physically moved around the world, there can be up to 20 companies involved in the transaction. Currently, this is a complex, messy process, with different systems and teams creating a mountain of manual work to get the job done.
Customers value our technology as we to help make these behind-the-sceens processes simple.
We're making one of the largest segments of the global economy – logistics – more scalable and adaptable to today's on-demand world.
Shipamax is a software platform that provides simple, end-to-end automation for logistics organizations, focusing on automating data entry and document processing within the supply chain. Its AI-powered technology converts unstructured logistics documents—such as emails, PDFs, and scans—into structured, machine-readable data that integrates seamlessly with operational systems. This automation enables logistics companies to scale operations profitably, reduce errors, ensure compliance, and improve process efficiency beyond traditional OCR and manual data entry methods. Shipamax serves primarily mid-sized and large freight forwarders across Europe, North America, and Australasia, processing over 26 million logistics documents annually for more than 60 customers[1][2][3].
Founded in 2016 and headquartered in London, Shipamax has grown to over 35 employees and raised $9.5 million in funding to date. The company’s mission is to make modern logistics accessible to companies of all sizes by unlocking process improvements and enabling scalable automation technology across entire organizations[1][4].
Shipamax was founded in 2016 by Jenna Brown (CEO) and Fabian Blaicher (CTO), who brought complementary expertise to solve the persistent challenge of manual data entry in logistics. The idea emerged from recognizing the complexity and inefficiency in handling logistics documents, which often involve multiple parties and formats. Early traction came through participation in Y Combinator’s Winter 2017 accelerator program and raising $2.5 million in seed funding. The founders launched the initial data extraction platform targeting bulk shipping companies and quickly adapted the core technology to broader freight forwarding use cases. Their approach—sitting on top of existing email communication without requiring customers to change workflows—helped democratize automation, previously accessible only to the largest logistics firms[1][3][4].
Shipamax rides the wave of digital transformation and automation in global logistics, a sector traditionally burdened by manual, paper-based processes. The timing is critical as supply chains become more complex and demand faster, more reliable data processing—especially post-Brexit and amid increasing global trade volumes. Market forces such as the push for paperless workflows, compliance requirements, and the need for scalable operations favor AI-driven automation solutions like Shipamax. By integrating with larger logistics platforms (e.g., CargoWise via its acquisition by WiseTech Global), Shipamax extends the ecosystem’s capabilities, driving a shift toward fully digital, end-to-end logistics operations[2][4].
Looking ahead, Shipamax is poised to deepen its integration within the global logistics technology stack, leveraging AI advancements to further reduce manual intervention and enhance real-time decision-making. Trends such as increased digital documentation, regulatory complexity, and demand for operational agility will shape its growth trajectory. As part of WiseTech Global, Shipamax’s influence will likely expand, helping to define the future of automated logistics workflows and contributing to a more scalable, transparent, and efficient supply chain ecosystem. This aligns with its founding mission to make modern logistics accessible and profitable for companies of all sizes[2][4].
Shipamax has raised $10.0M across 2 funding rounds. Most recently, it raised $7.0M Series A in January 2020.
Key people at Shipamax.
Shipamax was founded in 2016 by Fabian Blaicher (Founder/CTO) and Jenna Brown (Founder/CEO).
Shipamax has raised $10.0M in total across 2 funding rounds.
Shipamax's investors include Mosaic Ventures, Cherubic Ventures, Abstract Ventures, Adjacent, Alumni Ventures, Amino Capital, Audrey Capital, B Capital Group, Bling Capital, C2 Investment, Caffeinated Capital, Crosslink Capital.
