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Shewy has raised $350K across 1 funding round.
Key people at Shewy.
Shewy was founded in 2018 by Ash Pournouri (Founder).
Shewy has raised $350K in total across 1 funding round.
Shewy produces functional sugar-free chewing gum, fortified with vitamins, minerals, and active ingredients to boost immunity, energy, and performance. Utilizing a direct-to-consumer subscription model, Shewy leverages gum as a convenient, effective delivery system for daily nutrients, integrating health benefits into consumers' routines.
Founded in Sweden in 2018 by Ash Pournouri and Jesper Broström, Shewy originated from their observation of dated supplement formats and prevalent vitamin deficiencies. Their key insight was gum's potential as a novel, engaging medium for essential nutrient delivery, aiming for a modern, accessible solution.
Shewy serves health-conscious individuals seeking effortless ways to improve well-being, from immune support to mental clarity. The company aims to lead in innovative functional health products, transforming how individuals consume daily supplements. Shewy strives to integrate essential nutrition into daily life, making health maintenance convenient and enjoyable.
Key people at Shewy.
Shewy is a Sweden-based company founded in 2018 that focuses on promoting healthier, happier lives through its product offerings, which include vitamin gum designed to support wellness[6]. The company serves health-conscious consumers seeking convenient, enjoyable ways to supplement their nutrition. Shewy addresses the problem of making vitamin intake more accessible and pleasant, differentiating itself by combining health benefits with a gum format that encourages daily use. While specific growth metrics are not detailed in the available information, Shewy’s mission and product innovation position it well within the growing health and wellness market.
Shewy was founded in 2018 in Sweden by entrepreneurs passionate about improving people’s health and happiness through innovative products[6]. The idea emerged from a desire to create a convenient, enjoyable alternative to traditional vitamin supplements, leading to the development of vitamin-infused chewing gum. Early traction likely came from tapping into consumer trends favoring functional foods and supplements that fit modern, busy lifestyles, although explicit pivotal moments are not documented in the sources.
Shewy rides the broader trend of functional foods and personalized wellness products, which are gaining momentum as consumers seek convenient, effective health solutions. The timing is favorable due to increasing global awareness of preventive health and the desire for on-the-go supplementation. Market forces such as rising health consciousness, digital health marketing, and e-commerce growth support Shewy’s expansion. While not a tech company per se, Shewy’s innovation in product format and potential integration with digital health trends (e.g., personalized nutrition apps) could influence the wellness ecosystem.
Looking ahead, Shewy is poised to capitalize on the expanding health and wellness market by potentially broadening its product range and deepening consumer engagement. Trends such as personalized nutrition, sustainability, and functional convenience will likely shape its journey. As consumer demand for innovative, enjoyable health products grows, Shewy’s influence could expand beyond Sweden into broader European and global markets, especially if it leverages digital channels and partnerships. The company’s mission to help people live healthier, happier lives aligns well with evolving consumer priorities, suggesting a promising future trajectory[6].
Shewy has raised $350K across 1 funding round. Most recently, it raised $350K Seed in November 2020.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Nov 1, 2020 | $350K Seed | — | GEE Roberson, Sebastian Ingrosso, William Adams | Announced |
Shewy was founded in 2018 by Ash Pournouri (Founder).
Shewy has raised $350K in total across 1 funding round.
Shewy's investors include Gee Roberson, Sebastian Ingrosso, William Adams.
