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Key people at Shegby Inc..
Shegby Inc. was founded in 2023 by Dmitrii 迪玛 Lunin (CEO, Founder).
Shegby Inc. provides a decentralized identity verification platform for the Web3 ecosystem. Its core Know Your Customer (KYC) solutions leverage blockchain technology, machine learning, and a unique HumanRank system. This approach establishes a peer-to-peer verification framework, prioritizing privacy and user control over centralized authorities, combating digital identity fraud.
Incorporated on March 29, 2023, Shegby Inc. was founded by a seasoned team led by Dmitrii Lunin, drawing on prior digital experience. Their insight identified the limitations of conventional KYC in Web3, prompting development of robust, privacy-preserving identity solutions. This pivot addresses complex demands of secure online identification.
Shegby's platform serves individuals and organizations across Web3, including DAOs, DeFi protocols, and NFT platforms, facilitating secure personal data management and fostering community trust. The company envisions pioneering a globally inclusive network state where its advanced, privacy-preserving digital identities reshape security standards and empower users with control over their digital presence.
Shegby Inc. is a decentralized Web3 KYC platform and emerging network state that provides privacy-preserving identity verification for blockchain projects, DAOs, and DeFi protocols. It builds a citizen-powered identity network using the HumanRank algorithm, which scores trust based on on-chain behavior, social validation, stake incentives, and zk-SNARK proofs, allowing users to store encrypted data on IPFS and share it selectively via wallet approvals.[1][2][4] Shegby serves Web3 platforms needing user verification without privacy compromises, solving centralized KYC's data risks through peer-based, decentralized methods like global, local, or community verification.[2][4] The company has shown growth momentum via 40,000+ POIs accumulated early on, joining Startup Estonia and YC Startup School, securing AWS credits, and closing LOIs with 189 Scroll mainnet projects and 450 testnet ones as of May 2024, targeting $2M revenue by end-2024.[1]
Shegby began in 2018 as a community-owned travel planner website, gathering 40,000 points of interest (POIs).[1] It pivoted in 2019 to a private transfer service, earning the regional "Best Sharing Service" award, before transforming in 2022 into a Web3 concierge service—a P2P marketplace—and joining the Startup Estonia ecosystem with a focus on network states.[1][5] Shegby Inc. was formally incorporated as a Delaware C-Corp in Q1-Q2 2023, based initially in Los Angeles and now at 2261 Market Street #5175, San Francisco, CA.[1][2][3] Founder and CEO Dmitrii Lunin, based in Tallinn, Estonia, brings an MBA, JD in Digital Forensics, and e-commerce consulting expertise; he is the sole listed investor to date.[2] Early traction included AWS Activate ($100K credits) and MVP development aiming for 100+ LOIs to validate product-market fit.[1]
Shegby rides the decentralized identity (DID) and Web3 KYC trend, addressing regulatory pressures for user verification in DeFi/DAOs amid rising privacy demands post-FTX and MiCA rules.[2][4] Timing aligns with zk-tech maturation (e.g., Scroll zkEVM) and network state concepts from Balaji Srinivasan, positioning Shegby to capitalize on $2M+ serviceable obtainable market via LOIs.[1] Market forces like blockchain scalability and data sovereignty favor its peer-trust model over Big Tech custodians, influencing the ecosystem by enabling trust graphs for marketplaces, reducing sybil attacks, and fostering citizen-powered governance in Web3.[1][4][5]
Shegby is set to launch its MVP, cross-platform wallet, and full P2P marketplace post-2024, with team expansion (business dev, partnerships, zkEVM dev), accelerator applications, IP clearance, and marketing pushes toward full decentralization.[1] Trends like zk-interop growth and regulatory clarity will accelerate adoption, potentially evolving Shegby from KYC SaaS to a scalable network state rivaling early DAOs. Its influence could expand by onboarding verifiers globally, turning identity into a composable Web3 primitive—watch for co-founder hires and $2M revenue as PMF signals.[1][2] This builds on its pivot from travel roots to trust infrastructure, proving adaptability in blockchain's trustless evolution.[1]
Key people at Shegby Inc..
Shegby Inc. was founded in 2023 by Dmitrii 迪玛 Lunin (CEO, Founder).