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Shegby offers a decentralized identity verification (KYC) platform designed for the Web3 ecosystem. The company utilizes its proprietary HumanRank technology to enable secure management of personal data and foster trust within digital communities. This approach allows for a peer-to-peer verification system that operates without reliance on centralized authorities, ensuring enhanced privacy and user control, and is fully operational on the Scroll blockchain.
The company was founded by Dmitrii Lunin, a seasoned entrepreneur bringing over two decades of experience in business development, e-commerce, and digital security. His insight stemmed from the growing demand for privacy-centric solutions within the rapidly expanding decentralized identity and governance sector, recognizing the need for a robust, trust-building mechanism in the nascent Web3 landscape.
Shegby's platform serves various entities within the Web3 space, including decentralized autonomous organizations (DAOs), DeFi protocols, and NFT platforms, by verifying real users while safeguarding their privacy. The company's vision is to establish a foundational layer for identity and trust in the decentralized internet, empowering individuals and organizations with secure, user-controlled verification capabilities in the digital economy.
Shegby Inc. is a decentralized Web3 KYC platform that enables blockchain projects, DAOs, and DeFi protocols to verify users while preserving privacy through zero-knowledge proofs (ZKP) and on-chain mechanisms.[1][2][5] It builds the HumanRank algorithm, a trust-based identity scoring system powered by on-chain behavior, social validation, stake incentives, and the six degrees of separation theory, allowing users to store encrypted identity data on IPFS and share it selectively via wallet approvals.[1][2][5] Shegby serves Web3 platforms needing secure, privacy-focused verification and aims to evolve into a "Network State" with a P2P marketplace of services, addressing sybil attacks, bots, airdrop farming, and inefficient traditional KYC processes.[2][4][5] Founded in 2023 in Los Angeles with early involvement from founder Dmitrii Lunin as an investor, it shows growth through community building on Discord and a focus on global, local, or community-based verification.[1][5]
Shegby was founded in 2023 in Los Angeles, California, by Dmitrii Lunin, who serves as CEO.[1] Lunin, based in Tallinn, Estonia, brings an MBA, a JD in Digital Forensics, and certification as an e-commerce consultant, positioning him to tackle Web3 identity challenges.[1] The idea emerged from pioneers in cryptography identifying flaws in existing KYC solutions—such as inefficiency, high costs, data breaches, sybil vulnerabilities, and barriers to Web3 mass adoption—prompting a pivot to decentralized KYC using ZKP and blockchain.[2][6] Early traction includes Lunin's personal investment and a roadmap shaped by multiple pivots toward building a "Network State" inspired by broader concepts, with community calls for trusted verifiers via Discord to expand the trust graph.[1][5][6]
Shegby rides the Web3 identity and privacy trend, capitalizing on rising demand for decentralized KYC amid regulatory pressures, sybil attacks, and data breach risks in traditional systems.[2] Timing aligns with maturing ZKP tech like zk-SNARKs and blockchain scalability, enabling mass Web3 adoption by solving trust barriers in DeFi, DAOs, and token launches.[1][2] Market forces favoring it include crypto's growth, Network State concepts (e.g., inspired by Balaji Srinivasan's vision), and the shift to self-sovereign identity, positioning Shegby to influence ecosystems through secure verification and P2P service marketplaces.[3][5][6] It contributes by fostering a global trust graph that empowers users and platforms, reducing reliance on centralized providers.
Shegby's next milestones likely include expanding its verifier network via Discord, launching the full P2P marketplace, and integrating HumanRank into major DAOs/DeFi protocols for broader traction.[5][6] Trends like advanced ZK tech, regulatory clarity on crypto KYC, and Network State experiments will propel it, potentially scaling to millions in a post-privacy-first Web3 world. Its influence could evolve from niche KYC tool to foundational infrastructure for decentralized societies, humanizing trust in blockchain as it connects verified people through privacy-first graphs—echoing its core mission to verify without compromise.[1][2][5]