Sharethrough USA is a technology company.
Sharethrough is a global omnichannel ad exchange, with a mission to provide users with an optimal, sustainable ad experience online.
Sharethrough USA has raised $28.0M across 5 funding rounds.
Sharethrough USA has raised $28.0M in total across 5 funding rounds.
Sharethrough USA has raised $28.0M in total across 5 funding rounds.
Sharethrough USA's investors include ClimacticVC, ENIAC Ventures, Heavybit, Ignition Partners, Lowercarbon Capital, North Bridge, SciFi VC, True Ventures, Biz Stone, Accel, Andreessen Horowitz, Bessemer Venture Partners.
Sharethrough is a technology company operating as a leading independent omnichannel supply-side platform (SSP) that leverages advanced real-time bidding (RTB) technology and enhanced ad experiences to create sustainable digital advertising.[1][2] It builds tools like SmartSuite, a publisher revenue stack that optimizes performance through features such as Smart Floors, Smart Throttling, and format templates for banners, native, and video ads, delivering average revenue lifts of over 15% and prioritizing high-value impressions.[3] Serving publishers and advertisers, Sharethrough solves key challenges in ad monetization by providing directly sourced demand, quality scale, and human-centric ad formats that enhance user experience while boosting publisher revenue and advertiser performance—headquartered in Montreal with offices in San Francisco, New York City, and London, and founded in 2008, it employs around 135 people globally.[2]
Founded in 2008 and headquartered in Montreal, Québec, Canada, Sharethrough emerged as a pioneer in omnichannel ad exchanges, expanding to offices in San Francisco, New York City, and London, England.[2] While specific founder details are not detailed in available sources, the company's early focus centered on developing proprietary RTB technology to underpin respectful, high-performing ad experiences amid growing concerns over ad quality and sustainability in digital publishing.[1][5] Pivotal moments include building a global presence across North America and Europe, establishing itself as a top independent SSP with tools like SmartSuite that address impression-level optimization, reflecting its evolution toward a human-centric model prioritizing users, publishers, and advertisers.[2][3]
Sharethrough rides the wave of sustainable digital advertising trends, addressing ad fatigue, privacy shifts, and the decline of third-party cookies by championing independent SSPs with RTB-driven, user-respecting formats that sustain an accessible internet ecosystem.[1][2] Its timing aligns with publishers' needs for advanced revenue tools amid fragmented demand and rising quality standards, where market forces like DSP competition and video normalization favor platforms optimizing at the impression level for 15%+ gains.[3] By empowering publishers with direct, high-quality demand and advertisers with efficient inventory, Sharethrough influences the ecosystem toward transparency and performance, reducing reliance on walled gardens and fostering a balanced exchange that elevates independent media.[2][4]
Sharethrough is poised to expand its SmartSuite capabilities amid growing demand for AI-enhanced RTB and multi-format optimization, potentially capturing more share in video and native as publishers prioritize revenue amid economic pressures. Trends like privacy-first advertising and cookieless targeting will amplify its human-centric edge, evolving its influence toward deeper tech partnerships and global scale. As a 2008-founded leader in sustainable monetization, it remains well-positioned to drive the next era of respectful, high-performing digital ads.[1][2][3]
Sharethrough USA has raised $28.0M across 5 funding rounds. Most recently, it raised $10.0M Series D in September 2014.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Sep 1, 2014 | $10.0M Series D | ClimacticVC, ENIAC Ventures, Heavybit, Ignition Partners, Lowercarbon Capital, North Bridge, SciFi VC, True Ventures, Biz Stone | |
| Jan 1, 2014 | $7.0M Series C | ClimacticVC, ENIAC Ventures, Heavybit, Ignition Partners, Lowercarbon Capital, North Bridge, SciFi VC, True Ventures, Biz Stone | |
| Oct 1, 2012 | $5.0M Series B | ClimacticVC, ENIAC Ventures, Heavybit, Ignition Partners, Lowercarbon Capital, North Bridge, SciFi VC, True Ventures, Biz Stone | |
| Oct 1, 2010 | $5.0M Series A | ClimacticVC, ENIAC Ventures, Heavybit, Ignition Partners, Lowercarbon Capital, North Bridge, SciFi VC, True Ventures, Biz Stone | |
| Jul 1, 2008 | $1.0M Seed | Accel, Andreessen Horowitz, Bessemer Venture Partners, FirstMark Capital, Greylock, LDV Capital, Mosaic Ventures, SV Angel, Third Kind Ventures |