Shad

SHAD engineers and manufactures motorcycle luggage, seating, and accessories, serving both original equipment manufacturers and the global aftermarket. Its product range encompasses innovative top cases, side cases, and ergonomically designed comfort seats. All solutions integrate advanced engineering with aesthetic design, developed at its Barcelona headquarters for functionality and quality.

Operating as a key division within the NAD Group, SHAD traces its origins to Barcelona in 1973, where the parent company was founded. The initial insight focused on embedding aesthetics into product development, making engineering and design a single, strategic process. This philosophy has consistently guided SHAD, fostering a legacy of practical, well-designed motorcycle solutions.

The company’s products are widely adopted by major international motorcycle brands and individual riders across over 80 countries. SHAD maintains a vision centered on continuous product innovation and socially responsible operations, aiming for excellence in customer satisfaction. This commitment extends to minimizing environmental impact and delivering high-quality, globally recognized solutions.