Settle has raised $96.0M in total across 3 funding rounds.
Settle's investors include 20VC, 9Yards Capital, Kevin Hartz, Acequia Capital, Addition, Afore Capital, Andreessen Horowitz, AngelList, Better Tomorrow Ventures, Buckley Ventures, Cedar Capital Group, Force Over Mass Capital.
Settle is a fintech platform designed for consumer packaged goods (CPG) and e-commerce brands, offering an all-in-one solution for procurement, inventory management, accounts payable automation, purchase order processing, vendor payments, and built-in working capital financing.[1][2][4] It serves scaling CPG brands by streamlining back-office operations, providing real-time landed cost visibility, and replacing manual processes with automation to enhance cash flow and operational efficiency.[2] The platform has supported over $3B in funding to brands since 2019, with customers reporting an average 550% one-year revenue growth and reductions in COGS by over 60%.[2]
Headquartered in New York (with some sources noting San Francisco operations), Settle demonstrates strong growth momentum, including a $145M debt financing facility from Silicon Valley Bank and recent launches like automatic 3-way matching for purchase orders.[1][4]
Founded in 2019, Settle emerged to address operational chaos in scaling CPG brands, particularly around inventory procurement, payments, and cost tracking.[1][2][4] Key leaders include CEO & Co-Founder Greg Davidson, who emphasizes the platform's end-to-end capabilities from ordering to accurate product cost tracking.[2] The idea stemmed from the need to unify disconnected systems—spreadsheets, manual billing, and limited visibility—into a single platform, as evidenced by early customer testimonials from founders like Brittany Brown (CEO), Jason Goode (CEO), and others who scaled from handfuls to thousands of SKUs using Settle.[2]
Pivotal early traction included processing billions in payments and funding, with expansions like procurement automation and 3-way matching announced in 2024, solidifying its role in high-growth e-commerce.[2][4]
Settle rides the wave of fintech automation in e-commerce and CPG, where supply chain disruptions and rising costs demand real-time visibility and working capital access amid post-pandemic scaling pressures.[1][2] Timing is ideal as CPG brands shift to direct-to-consumer models, facing fragmented tools for procurement and AP—Settle consolidates these, much like Brex or Stripe do for payments but with inventory depth.[2][6]
Market forces like inflation, inventory volatility, and VC drying up favor its financing layer, positioning Settle to influence the ecosystem by enabling smaller brands to compete with giants, similar to how Mercury aids tech startups.[6] It amplifies B2B fintech trends, competing with AR/AP specialists while carving a niche in physical goods operations.[1]
Settle is poised to dominate CPG fintech with expansions into advanced forecasting and global payments, fueled by its $145M facility and proven 550% growth metrics.[2][4] Trends like AI-driven supply chain optimization and embedded finance will shape its path, potentially evolving it into a full ERP rival for brands.
As CPG digitizes, Settle's real-time control turns uncertainty into scalable opportunity—much like its core promise of making every dollar work harder.[2]
Settle has raised $96.0M across 3 funding rounds. Most recently, it raised $75.0M Series B in November 2021.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Nov 1, 2021 | $75.0M Series B | 20VC, 9Yards Capital, Kevin Hartz, Acequia Capital, Addition, Afore Capital, Andreessen Horowitz, AngelList, Better Tomorrow Ventures, Buckley Ventures, Cedar Capital Group, Force Over Mass Capital, Index Ventures, Kaszek Ventures, Khosla Ventures, Kleiner Perkins, Latitud, monashees, NXTP Ventures, Red Swan Ventures, Ribbit Capital, SciFi VC, Section 32, Yellow Ventures, Assaf Wand, Biz Stone, Carlos Julio Garcia, David Vélez, Karim Atiyeh, Martin Varsavsky, Philippe Teixeira da Mota, Sergio Furio, William Hockey | |
| May 1, 2021 | $15.0M Series A | 9Yards Capital, AngelList, Better Tomorrow Ventures, Kleiner Perkins, Red Swan Ventures, Ribbit Capital | |
| Oct 1, 2020 | $6.0M Seed | AngelList, Atreides Management, BDC Venture Capital, Blackbird Ventures Australia, iNovia Capital, Metanoia, Prototype Capital, Red Swan Ventures, Spark Capital, Thayer Ventures, WestCap, Eric Ries |
