Sett has raised $27.0M in total across 2 funding rounds.
Sett's investors include Bessemer Venture Partners, Better Tomorrow Ventures, Carabela, Felicis Ventures, Lorie&co, Preface Ventures, Symbol VC, Akin Babayigit, Ameet Patel.
Sett is an AI-powered platform that enables mobile game user acquisition (UA) and marketing teams to ideate, produce, and launch video and playable ad creatives at scale.[1][2][3] It serves mobile gaming studios like Zynga, Scopely, Playtika, Rovio, and Unity by automating high-quality, production-ready ads optimized for performance, addressing the pain point of costly and time-intensive creative production.[2][3] The platform's agentic AI engine analyzes live campaign data, competitor actions, and trends to deliver fresh concepts 15 times faster and 25 times cheaper than manual methods, driving better business results with zero onboarding required.[2][3]
Emerging from stealth in 2025 with $27M in funding, Sett has strong growth momentum, boasting over 100 gaming studios on its waitlist and plans to expand into in-game content generation.[3]
Sett was co-founded in 2022 in Tel Aviv by CEO Amit Carmi and CTO Yoni Blumenfeld, who identified a critical bottleneck in mobile gaming: creating effective playable ads and marketing creatives that mimic game experiences but demand significant time and cost.[3] The duo built an in-house game engine and agentic AI layer to automate this process, starting in stealth mode to refine product-market fit with early customers like Zynga and Scopely.[3] A pivotal moment came in early 2025 with their official website launch, followed by a high-profile exit from stealth announced via TechCrunch, securing $27M to scale engineering and AI talent amid surging demand.[3]
Sett rides the wave of agentic AI transforming mobile gaming, where UA creatives are essential for visibility in a crowded $100B+ market dominated by short-lived hits.[3] Timing aligns with explosive GPU advancements (e.g., Nvidia's market cap surge) fueling AI training on vast game data, while market forces like rising ad costs and creative fatigue favor automation.[2][3] By lowering barriers for studios to produce "winning" ads, Sett influences the ecosystem, empowering mid-tier developers to compete with giants and accelerating innovation in playable formats that boost install rates.[1][3]
Sett's trajectory points to dominance in AI-driven game marketing, with hiring from its $27M raise fueling waitlist onboarding and platform evolution toward full-spectrum content generation—including in-game assets via its extensible engine.[3][5] Trends like multimodal AI and end-to-end game dev agents will shape its path, potentially expanding beyond mobile to broader gaming. As creative scale becomes table stakes, Sett could redefine UA efficiency, turning today's waitlist into tomorrow's industry standard and amplifying mobile gaming's hit-driven ecosystem.
Sett has raised $27.0M across 2 funding rounds. Most recently, it raised $15.0M Series A in May 2025.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| May 1, 2025 | $15.0M Series A | Bessemer Venture Partners, Better Tomorrow Ventures, Carabela, Felicis Ventures, Lorie&co, Preface Ventures, Symbol VC, Akin Babayigit, Ameet Patel | |
| May 1, 2025 | $12.0M Seed | Bessemer Venture Partners, Better Tomorrow Ventures, Carabela, Felicis Ventures, Lorie&co, Preface Ventures, Symbol VC, Akin Babayigit, Ameet Patel |
