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Setkick develops an online production planning tool for the film industry, centralizing and streamlining pre-production workflows. The platform offers capabilities for task management and collaboration among film crew roles. Its technical function ensures all production activities remain synchronized, enhancing project efficiency.
Matt Drake and Brian Gaffney co-founded Setkick in January 2011 in Australia. Their insight stemmed from direct experience in film production, identifying a clear need for a unified system to manage disparate pre-production elements. Leveraging their industry background, they established the company to address coordination challenges.
The platform serves diverse film professionals, from major studios to independent filmmakers, improving organizational efficiency and communication. Setkick's long-term vision is to simplify and optimize intricate film production processes. It aims to make the entire creative and operational journey more fluid and connected for all crew members.
Setkick has raised $25K across 1 funding round.
Setkick has raised $25K in total across 1 funding round.
Setkick has raised $25K in total across 1 funding round.
Setkick's investors include Blackbird Ventures Australia.
High-level overview
Setkick is a technology company that appears to operate an event-management / project-collaboration product and also lists activities in software development and media production; publicly available business listings place it in Beaverton, Oregon with a small team and multimillion-dollar revenue claims[1][2]. The product offering is described as an event-management platform that handles registration and event execution and — in other listings — as a cloud project-storage/collaboration service, indicating the company targets organizers and teams that need online tools for running events and managing projects[2][3].
Origin story
Public directory profiles do not provide a detailed founding narrative, but business data indicates Setkick is a small firm based in Beaverton, Oregon; one profile lists $4M in revenue and two employees, which suggests a lean operating model or that some roles are contracted[1]. Because available sources are limited to directory and product-listing pages, specifics such as founders, founding year, and early pivotal moments are not documented in the searched results[1][2][3].
Core differentiators
Role in the broader tech landscape
Setkick sits at the intersection of event-technology (event-tech) and cloud collaboration—themes that gained sustained demand as organizations sought hybrid event tooling and remote collaboration platforms[2][3]. Market forces that favor companies in this space include continued interest in hybrid/hybrid-first events, the need for integrated registration-to-execution workflows, and the expectation of cloud/mobile-first accessibility for event teams and organizers[2][3]. Given its small public footprint, Setkick’s influence appears localized or niche rather than market-leading based on the available listings[1][2][3].
Quick take & future outlook
Based on directory and product-listing information, Setkick looks like a compact event/collaboration tech provider positioned to serve organizers and small teams requiring cloud-based event and project tools[1][2][3]. Next steps that would plausibly benefit the company include clarifying its product-market fit (event management vs. broader project collaboration), publishing more company and founder information to build credibility, and highlighting case studies of events or clients to demonstrate traction. Without further public disclosures or coverage, assessments of growth potential and strategic direction remain provisional; primary gaps are the absence of press coverage, product roadmap details, and verified customer metrics in the sources found[1][2][3].
If you’d like, I can (a) search for news, press releases, or social profiles for Setkick to find founders and dates; (b) identify competitors in event-tech for comparative context; or (c) attempt to contact listed profiles for direct information—tell me which you prefer.
Setkick has raised $25K across 1 funding round. Most recently, it raised $25K Seed in December 2011.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Dec 1, 2011 | $25K Seed | Blackbird Ventures Australia |