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Serenity App, Inc. develops a comprehensive smart technology platform designed to transform the experience and economics of aging. The company provides a unified system powered by web, mobile, and smart assistant technologies, offering capabilities such as voice-first interaction, automated workflows, and real-time communication. This platform effectively connects and streamlines operations across various care settings, including senior living facilities, home health services, hospice care, and pharmacies.
The company was founded in 2019 by Katherine Wells, who serves as CEO, and Rob Pinna, the Chief Product Officer. Their insight stemmed from the critical need to simplify and improve the intricate communication and coordination required within the elder care ecosystem. Pinna’s extensive background in software development combined with Wells’ leadership in the senior care sector provided the foundational expertise to build this integrated solution.
Serenity's product is utilized by diverse care teams, encompassing senior living communities, hospice providers, pharmacies, and home health agencies seeking to enhance efficiency and resident well-being. The company's vision centers on fostering a collaborative environment where all parties involved in elder care can "care together" through a connected digital infrastructure. This approach aims to improve the quality of care and communication for older adults and their families into the future.
Serenity App, Inc. (operating as Serenity Engage) builds a HIPAA-compliant communication platform that connects senior care providers, older adults, and their families in real-time.[1][2][4] The web, mobile, and voice-enabled app supports messaging, photo/video sharing, updates on appointments, activities, telehealth, e-signatures, and billing, replacing inefficient tools like email and voicemails to boost provider productivity, enhance care quality, and give families peace of mind.[1][2][4][6] Headquartered in Denver, Colorado, the female-owned SaaS company targets assisted living, hospice, home care, and nursing homes, with a traditional go-to-market model featuring 30-day free trials and short sales cycles (1-6 weeks), achieving 100% proof-of-concept conversion.[2][4] Available in the US, Canada, Mexico, UK, and Australia, it has raised funding from investors like Everywhere Ventures, Kokopelli Capital, and York IE, showing strong early momentum in the growing senior care tech sector.[2][4]
Founded in 2020 by Katherine Wells (CEO, with an MBA, MA in Psychology, and background in tech executive roles and communications) and Rob Pinna (VP of Engineering, TechStars advisor, SaaS and product expert), Serenity App, Inc. emerged from Wells' personal challenges coordinating care for her aging parents amid fragmented communications with multiple providers.[2][4][6] After interviewing over 300 people and finding no suitable solution, Wells launched Serenity Engage to address this gap, drawing on her influencer status via the *Mavericks of Senior Living* podcast and recognition as a Top Entrepreneur Finalist by Colorado Biz Magazine.[4][6] A pivotal early moment was the 2020 COVID-19 lockdowns, where the platform proved essential for remote family-care team updates in locked-down facilities.[7] Backed by TechStars and investors, it evolved from a core messaging app to a full network with AI, Alexa integration, and plans for browser-based expansion.[2][6]
Serenity rides the aging population boom and digital health transformation, where the global senior care market faces labor shortages, rising dementia/home care needs, and post-COVID demands for remote, secure communication.[1][2][6][7] Timing aligns with HIPAA tech adoption in fragmented eldercare (assisted living, hospice), where poor coordination leads to errors and family stress—Serenity's network model influences the ecosystem by standardizing "care together" collaboration, boosting provider revenue/expenses while improving outcomes.[2][4] It counters legacy systems' clunkiness with mobile/AI-native tools, positioning as a modern alternative in a sector ripe for SaaS disruption, much like telehealth's rise.[4][6]
Serenity is poised for scale with browser app launches, AI enhancements (e.g., SerenityAI), and international expansion, leveraging short sales cycles and investor momentum to capture more of the $500B+ senior care market.[2][4][6] Trends like AI-driven care coordination, voice assistants for seniors, and value-based reimbursements will accelerate growth, potentially evolving it into a full care orchestration platform influencing ecosystem standards. As digital natives enter caregiving, Serenity's family-provider bridge could redefine senior living tech, delivering the coordinated care Wells envisioned from her own story.