Sera is a technology company.
Sera has raised $2.0M across 2 funding rounds.
Key people at Sera.
Sera has raised $2.0M in total across 2 funding rounds.
Sera has raised $2.0M in total across 2 funding rounds.
Sera's investors include Indrek Kasela, Martin Tajur.
Key people at Sera.
Sera (sera.tech) is a field service management (FSM) software platform designed for HVAC, plumbing, and electrical contractors, automating scheduling, dispatching, job tracking, dynamic pricing, and payments to boost efficiency and profitability.[1][3][4] It serves small-to-midsize home service businesses, solving operational pain points like manual scheduling, missed opportunities, and cash flow issues by delivering real-time visibility, AI-driven dispatching, online booking, and tools for margin optimization—often increasing gross margins by over 50% within six months.[1][3][5] With straightforward pricing starting at $399/month for core features, Sera emphasizes simplicity, mobile accessibility, and rapid deployment (fully operational in 30 days), driving consistent revenue growth through better workflows and data-driven decisions.[1][3][4]
Sera was founded in 2018 in Grapevine, Texas, by Billy Stevens, a serial entrepreneur and licensed master plumber with over 25 years of experience building and scaling eight-figure revenue HVAC and plumbing companies.[1][4][5] Stevens drew from his hands-on background—starting in 1996 after acquiring his father-in-law's business—where he implemented time-saving strategies and training to outpace competitors, identifying gaps in existing FSM tools that failed to deliver real-time profitability insights.[1][5] The idea emerged from his frustration with outdated spreadsheets and cumbersome software; Sera was built from the first line of code to generate actionable data on job efficiency, financials, customer retention, and culture, achieving early traction by simplifying operations for contractors and integrating features like wireless payment readers.[1][5]
Sera rides the wave of AI automation in field services, targeting the fragmented $500B+ home services market where small contractors (90% of players) struggle with digital tools amid labor shortages and rising costs.[3][5] Timing aligns with post-pandemic demand for contactless booking/payments and efficiency amid inflation, as trades digitize faster—Sera's focus on profitability data fills a gap left by enterprise FSM giants like ServiceTitan, which overwhelm SMBs with complexity.[1][3] Market forces like AI advancements and mobile payments favor Sera, enabling trades to compete via optimized routes (reducing fuel/labor waste) and memberships for recurring revenue; it influences the ecosystem by empowering 1M+ U.S. contractors to scale without VC funding, fostering a more resilient blue-collar tech segment.[1][4][5]
Sera is poised to dominate SMB field services with AI enhancements like predictive dispatching and expanded analytics, potentially capturing more market share as trades adopt tech en masse. Trends like hydrogen/electrification in HVAC and labor automation will amplify demand, evolving Sera's influence from niche optimizer to ecosystem leader—watch for integrations with IoT sensors and enterprise upsells. This positions Sera to turn operational chaos into scalable empires, echoing Stevens' own trajectory from contractor to innovator.
Sera has raised $2.0M across 2 funding rounds. Most recently, it raised $2.0M Seed in September 2025.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Sep 1, 2025 | $2.0M Seed | Indrek Kasela, Martin Tajur | |
| Jan 1, 2025 | Seraphic Security - Series A |