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Sento.io provides a cloud-based platform designed to modernize and automate structured B2B communication, particularly within supply chain operations. The company’s core offering is an API-driven Electronic Data Interchange (EDI) infrastructure that enables businesses to seamlessly exchange critical documents, such as orders, invoices, and delivery bills. This system focuses on delivering a highly usable, reliable, and cost-efficient solution to overcome the complexities of traditional B2B data exchange.
The company was established in 2021 by co-founders Felix Krauth, Lucian Riediger, and Nimar Blume. Each founder brings a background from the Center for Digital Technology and Management (CDTM), an institution recognized for cultivating entrepreneurial talent. Their collective insight was that prevailing B2B communication and partner processes were often inefficient and slow, inspiring them to create a platform that simplifies and fully automates these essential business interactions.
Sento.io serves businesses seeking to enhance their B2B integration capabilities and directly connect with their existing Enterprise Resource Planning (ERP) systems. The company envisions a future where supply chain data exchange is effortlessly simple, empowering clients to achieve growth and unlock new value through automated, integrated trading partner processes. It aims to transform cumbersome manual work into streamlined, intelligent automation.
sento.io has raised $11.0M across 2 funding rounds.
sento.io has raised $11.0M in total across 2 funding rounds.
Sento.io is a Munich-based technology startup founded in 2020 that builds a cloud-based EDI (Electronic Data Interchange) platform to automate B2B communication and supply chain data exchange.[1][2][3][6] It serves businesses handling orders, invoices, and delivery bills, solving the problem of manual, error-prone processes like fax, email, or outdated integrations by enabling plug-and-play automation directly within ERP systems.[2][3][5] The company has raised $11.59M total, including a €9M seed round in 2022 led by Insight Partners, showing strong growth momentum with positive customer feedback and plans for team expansion.[2][5]
Sento.io emerged from the Center for Digital Technology Management (CDTM) in Munich, where co-founders Felix Krauth (CEO, Class of Spring 2018), Lucian Riediger (Class of Fall 2018), and Nimar Blume (Class of Spring 2018) developed the idea during their studies.[3][5] Launched around 2020-2021 (with legal incorporation as sento GmbH in 2021), the startup was driven by the founders' vision to simplify structured B2B communication, inspired by the ease of social media connections.[2][4][5] Early traction came from automating supply chain processes, leading to a pivotal €9M seed funding in May 2022 from Insight Partners, Picus Capital, and angels like SumUp co-founders, fueling product development and global ambitions.[5]
Sento.io rides the wave of B2B automation and digital supply chain transformation, addressing inefficiencies in global commerce where manual EDI persists amid rising e-commerce and just-in-time logistics demands.[2][5] Timing is ideal post-2020 supply chain disruptions, with market forces like API proliferation, cloud adoption, and ERP modernization favoring cloud-native solutions over legacy systems.[1][5][7] By creating a "data sharing experience (DSX)" infrastructure, it influences the ecosystem as a potential global data layer for B2B transactions, competing with incumbents like Brainsquare and GBTEC while empowering enterprises in retail, manufacturing, and logistics.[2][5]
Sento.io is poised to scale its next-gen EDI platform globally, leveraging its €9M funding for rapid team growth, product enhancements, and international expansion beyond Europe.[5] Trends like AI-driven automation, real-time supply chain visibility, and regulatory pushes for digital trade (e.g., EU digital single market) will shape its path, potentially disrupting a multi-billion EDI market.[2][5] Its influence may evolve from a Munich seed-stage innovator to a foundational B2B infrastructure provider, redefining data exchange as effortlessly as social platforms—unlocking efficiency for commerce at scale.[3][5]
sento.io has raised $11.0M in total across 2 funding rounds.
sento.io's investors include Insight Partners, Picus Capital, Shasta Ventures, VR Ventures, Anselm Bauer, Arash Ferdowsi, Benjamin Guenther, Felix Jahn, Florian Huber, Igor Marchesini, Jan Deepen, Max-Josef Meier.
sento.io has raised $11.0M across 2 funding rounds. Most recently, it raised $9.0M Seed in May 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| May 1, 2022 | $9M Seed | — | Insight Partners, Picus Capital, Shasta Ventures, VR Ventures, Anselm Bauer, Arash Ferdowsi, Benjamin Guenther, Felix Jahn, Florian Huber, Igor Marchesini, JAN Deepen, MAX Josef Meier, Sebastian Schuon, Stefan Jeschonnek | Announced |
| Dec 1, 2021 | $2M Seed | Picus Capital | Balderton Capital, DST Global, General Catalyst, LocalGlobe, VR Ventures, Anselm Bauer, Benjamin Guenther, BEN Kaminski, Felix Jahn, Florian Huber, MAX Josef Meier, Sebastian Schuon, TOM Stafford | Announced |
