Loading organizations...
Sense Networks develops a sophisticated technology platform, MacroSense, engineered to create proprietary mobile user profiles. This platform leverages streaming location data from mobile devices in real-time, processing it to extract rich behavioral attributes. These insights then power mobile advertising initiatives, including AdMatch, a real-time bidding system for targeted ad delivery, and retail Retargeting solutions that engage shoppers based on proximity to retailers.
Founded in 2003 by Christine Lemke and Greg Skibiski, Sense Networks emerged from the insight that granular mobile location data could be transformed into actionable intelligence for advertising. Their pioneering work focused on building the infrastructure to systematically collect, analyze, and apply these unique behavioral insights at scale, establishing a foundation for predictive analytics in the nascent mobile ad ecosystem.
The company's offerings serve advertisers and retailers seeking to enhance the precision and effectiveness of their mobile campaigns. By providing a deeper understanding of consumer behavior derived from movement patterns, Sense Networks enables clients to deliver highly relevant advertisements. Their vision centers on empowering businesses to connect with their target audiences through contextually aware and impactful mobile advertising experiences.
Sense Networks has raised $6.0M across 1 funding round.
Sense Networks has raised $6.0M in total across 1 funding round.
Sense Networks is a New York City–based technology company that built location‑analytics products and services using machine learning to analyze large-scale mobile and vehicle location data, and was acquired by a Yellow Pages/AT&T-related buyer in 2014.[1][1]
High-Level Overview
Origin Story
Core Differentiators
Role in the Broader Tech Landscape
Quick Take & Future Outlook
If you’d like, I can: (a) summarize Sense Networks’ patents and what they cover, (b) map key competitors and successors in location analytics, or (c) extract press coverage and timelines of product launches for a slide‑ready brief.
Sense Networks has raised $6.0M in total across 1 funding round.
Sense Networks has raised $6.0M across 1 funding round. Most recently, it raised $6.0M Series B in June 2009.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jun 1, 2009 | $6.0M Series B |