Loading organizations...
Sene Studio develops and provides custom-fit apparel, including t-shirts, jeans, and suits, tailored to individual body measurements. Their core product addresses the challenges of standard sizing by offering a personalized approach that prioritizes comfort and an optimal fit for each customer. Utilizing a precise measurement system, Sene aims to deliver garments that seamlessly integrate with diverse body types, moving beyond traditional off-the-rack limitations.
The company was founded by cousins Ray Li and Mark Zheng, who identified a pervasive issue within the fashion industry: clothing often fails to accommodate the vast spectrum of human body shapes. Their founding insight was that individuals should not be forced to conform to clothing sizes, but rather clothing should be expertly crafted to fit the individual, driven by a commitment to eliminate common frustrations associated with ill-fitting attire.
Sene caters to a wide customer base seeking high-quality, perfectly fitting garments that go beyond conventional sizing norms. The company's vision is to empower every individual, regardless of their shape or size, to feel confident and comfortable in their clothing. They strive to champion a more inclusive and personalized future for fashion, where custom fit becomes the accessible standard rather than an exclusive luxury.
Sene has raised $1.5M across 2 funding rounds.
Sene has raised $1.5M in total across 2 funding rounds.
Sene has raised $1.5M across 2 funding rounds. Most recently, it raised $1.0M Seed in January 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jan 1, 2022 | $1M Seed | — | Elevar Equity, Formic Ventures, GSV Acceleration, Pitbull Ventures | Announced |
| Dec 1, 2019 | $500K Seed | — | Pitbull Ventures | Announced |
Sene has raised $1.5M in total across 2 funding rounds.
Sene's investors include Elevar Equity, Formic Ventures, GSV Acceleration, Pitbull Ventures.
Sene is an American fashion tech company specializing in online custom clothing, offering made-to-order men's and women's apparel such as suits, jeans, and T-shirts.[1] Headquartered in Los Angeles and founded in 2019, it serves U.S. customers by addressing the need for personalized, high-quality garments through a direct-to-consumer model that emphasizes customization and U.S. manufacturing.[1] The company has shown growth through product expansions like its FlexTech Suit launched on Kickstarter and custom denim programs, bolstered by high-profile collaborations with figures like UFC's Carlos Condit, Peloton's Emma Lovewell, and actress Ashley Tisdale.[1]
Sene began as a nights-and-weekends project by founder Ray Li while he worked full-time at brand consulting firm Interbrand.[1] His cousin Mark Zheng joined as co-founder in 2018, and after nearly failing, they pivoted and relaunched in May 2019 with their flagship FlexTech Suit via Kickstarter, achieving early traction.[1] That fall, they expanded to custom jeans for men and women, later adding a U.S.-made T-shirt program, marking pivotal moments in stabilizing and scaling the business.[1]
Sene rides the fashion tech wave, blending e-commerce, customization algorithms, and on-demand manufacturing to disrupt traditional retail amid rising demand for sustainable, personalized apparel.[1] Its 2019 timing capitalized on post-pandemic shifts to online shopping and direct-to-consumer brands, aligning with market forces like declining fast fashion due to environmental concerns and consumer preference for quality over quantity.[1] By focusing on U.S.-made products and tech-enabled fit precision, Sene influences the ecosystem by promoting accessible luxury customization, potentially inspiring similar models in apparel while contributing to localized manufacturing revival.[1]
Sene's trajectory points to expanded product lines and deeper tech integration, such as AI-driven customization or sustainable fabrics, to fuel growth in the $100B+ custom apparel market.[1] Trends like rising e-commerce personalization and eco-conscious consumerism will shape its path, with potential for international expansion beyond the U.S. Its influence may grow through more collaborations, solidifying Sene as a nimble fashion tech leader that turns personal style into scalable innovation—echoing its scrappy origins into a polished custom clothing powerhouse.[1]
