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Sendme operates an on-demand food technology platform, specializing in sourcing and delivering meat and animal protein products. The company streamlines the supply chain, directly connecting households and food businesses with hygienically processed produce. Utilizing technology, Sendme offers a reliable solution for accessing protein across Nigeria.
Daniel Afolayan founded Sendme in 2021, recognizing the challenges Nigerian consumers faced in consistently procuring quality meat. Afolayan, a former medical doctor and product manager, previously held a Growth Lead role at SeamlessHR and launched a logistics company. This diverse background provided the core insight for a tech-enabled solution to market inefficiencies.
The platform serves individual households and food businesses across Nigeria, aiming to ensure a stable supply of animal protein. Sendme’s vision involves transforming the local food experience by establishing a transparent and efficient supply chain. The company strives to be a leading platform guaranteeing the quality and accessibility of food products.
SendMe has raised $33.0M across 3 funding rounds.
SendMe has raised $33.0M in total across 3 funding rounds.
SendMe has raised $33.0M in total across 3 funding rounds.
SendMe's investors include Spark Capital.
SendMe refers to multiple entities, but the most prominent technology company matching the description is Sendme, Inc, a Y Combinator-backed food-tech startup from Nigeria. It builds an AI-powered chatbot on WhatsApp enabling on-demand delivery of clean meat to households and food businesses, with orders fulfilled within 3 hours.[1] Targeting consumers and B2B food operations in Ibadan, Nigeria, it addresses inefficiencies in meat supply chains by offering rapid, convenient access to fresh, clean products via conversational commerce, streamlining ordering in regions with high mobile penetration but limited formal grocery infrastructure.[1]
A separate entity, SendMe (likely SendMe Technologies), provides a white-label marketplace platform for on-demand delivery apps in sectors like food, groceries, retail, and pharmaceuticals.[2] It serves businesses—from single restaurants to multi-vendor marketplaces—solving challenges in launching branded delivery solutions with features like real-time tracking, integrated payments, and analytics, powered by scalable tech stacks including Angular, Node.js, AWS, and Odoo ERP.[2] Note: Sendme, Inc is currently listed as inactive post its 2022 YC batch, while the white-label SendMe appears active.[1][2]
Sendme, Inc was founded in 2021 by Daniel Afolayan, a former medical doctor turned product manager and tech entrepreneur, with prior roles as Growth Lead at SeamlessHR, and founder of an innovation hub and logistics company.[1] The idea emerged from Afolayan's logistics background, pivoting to food-tech amid Nigeria's growing demand for reliable meat delivery; it gained early validation through Y Combinator's Winter 2022 batch, scaling to a 40-person team in Ibadan before going inactive.[1]
SendMe Technologies Private Limited, incorporated on May 27, 2021, in Gujarat, India (CIN: U51909GJ2021PTC122881), claims 13+ years of experience in software development, AI/ML, and cloud services, suggesting evolution from prior ventures into white-label delivery platforms.[3][4] It operates as an active private company focused on wholesale trade and tech solutions, with its last AGM in 2023.[3] Another Indian entity, SendMe Technologies Private Limited, aligns with this software expertise.[4]
For Sendme, Inc (YC food-tech):
For SendMe white-label platform:
Sendme, Inc rides the conversational commerce wave in Africa, where WhatsApp dominates (over 90% penetration in Nigeria), intersecting AI chatbots with food-tech to disrupt informal meat markets amid urbanization and rising middle-class demand for hygiene.[1] Timing aligns with post-COVID on-demand delivery booms and YC's push into emerging markets, influencing local ecosystems by validating logistics innovations despite its inactive status.[1]
SendMe's white-label solution taps global no-code/low-code marketplace trends, enabling SMEs in India and beyond to launch hyper-local delivery apps without heavy dev costs—fueled by e-commerce growth (projected 20% CAGR in India) and competition from Swiggy/Zomato.[2][3] Market forces like cloud adoption and digital payments (UPI/Razorpay) favor it, positioning SendMe to democratize on-demand infrastructure and boost vendor digitization in fragmented sectors.[2][4]
For Sendme, Inc, revival potential lies in Nigeria's $10B+ food delivery market; reactivation could capitalize on AI advancements in supply chain transparency, evolving from niche meat to broader protein delivery amid sustainability pushes for "clean" sourcing.[1] SendMe white-label, already active, stands to expand via AI/ML integrations (per its expertise), riding on-demand economy trends like instant commerce and vendor aggregation—potentially scaling to new verticals like healthcare amid 5G rollout.[2][4]
Both exemplify tech's localization in emerging markets: SendMe's WhatsApp pivot humanizes access in low-app ecosystems, while white-label tools empower businesses, suggesting growing influence in bridging global tech with regional needs for faster, cheaper delivery revolutions.[1][2]
SendMe has raised $33.0M across 3 funding rounds. Most recently, it raised $12.0M Series D in March 2009.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Mar 1, 2009 | $12.0M Series D | Spark Capital | |
| Mar 1, 2008 | $15.0M Series C | Spark Capital | |
| Nov 1, 2006 | $6.0M Series B | Spark Capital |
