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Sendify offers a web-based freight management platform that simplifies and optimizes shipping processes for small and medium-sized businesses. The company's core product provides a unified interface for comparing, booking, and managing package and pallet shipments, including freight forwarding and various transportation methods such as sea and air. Its solution is designed to empower smaller enterprises by streamlining complex logistics, enabling them to navigate the shipping landscape with greater ease and efficiency.
The company was founded in 2016 by Fredrik Edeland. His insight stemmed from the observation that the traditional shipping industry primarily caters to large corporations, leaving small shippers with limited options and disproportionately complex processes. Edeland aimed to democratize access to efficient logistics, providing a robust yet user-friendly tool tailored to the specific needs and scale of smaller businesses.
Sendify primarily serves small and medium-sized businesses seeking to manage their supply chains more effectively. The company’s vision is to enable these businesses to spend less time and money on shipping logistics, thereby freeing up resources to focus on their core growth initiatives. It aims to continue evolving its platform to meet the dynamic demands of global trade, making smart shipping accessible to a broader market.
Sendify has raised $8.0M across 2 funding rounds.
Sendify has raised $8.0M in total across 2 funding rounds.
Sendify is a logistics platform that simplifies shipping for small businesses by comparing rates from multiple providers, offering pre-negotiated wholesale prices, and streamlining package, pallet, freight, and international shipments via a unified web-based system.[1][2][3][5] It serves thousands of small enterprises in Europe—primarily Sweden and Germany—helping them optimize supply chains, save up to 20% on costs, and manage workflows from booking to tracking without direct negotiations.[2][3] With around 66 employees and $4 million in 2025 revenue, Sendify combines SaaS tools with a marketplace model generating income from subscriptions, transactions, and add-ons like insurance, enabling faster growth for users handling domestic EU and global shipments.[1][2]
Sendify was founded by Fredrik Edeland, its current CEO, in Gothenburg, Sweden, though founding year sources vary between 2012, 2015, and 2016—likely reflecting initial ideation in 2012, formal establishment in 2015, and operational launch around 2016.[1][2][5] Edeland spotted the pain point of complex, costly shipping for small businesses lacking bargaining power against big carriers, building a platform to aggregate volumes and pass on savings.[1][5] Early traction came from serving over 15,000 users in Sweden and Germany, evolving into a SaaS-enabled marketplace with plug-and-play tools; a pivotal 2021 interview highlighted its "marathon" growth via dual revenue streams.[1][2]
Sendify rides the e-commerce logistics boom, where small businesses face rising shipping demands amid global supply chain digitization and post-pandemic online growth.[1][2] Timing aligns with SMBs scaling without in-house logistics expertise, fueled by market forces like carrier consolidation and demands for transparency—Sendify democratizes access to "big guy" tools via aggregation.[3][5] It influences the ecosystem by empowering 15,000+ European SMBs to compete globally, reducing fragmentation in parcel/pallet markets and fostering efficient cross-border trade in the EU.[2][3]
Sendify's hybrid revenue and European foothold position it for expansion into more EU markets or adjacent services like returns management, capitalizing on e-commerce trends and AI-driven optimization.[1][2] Rising volumes from SMB globalization and sustainability pressures (e.g., greener shipping) will shape its path, potentially boosting revenue beyond $4M via partnerships or acquisitions.[2] Its influence may grow as a go-to aggregator, evolving from cost-saver to full supply chain orchestrator—much like how it already sets small businesses in motion.[3]
Sendify has raised $8.0M in total across 2 funding rounds.
Sendify's investors include David Brudö.
Sendify has raised $8.0M across 2 funding rounds. Most recently, it raised $6.0M Seed in February 2021.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Feb 1, 2021 | $6.0M Seed | David Brudö | |
| Jan 1, 2020 | $2.0M Seed | David Brudö |