Sendify

High-Level Overview

Sendify is a logistics platform that simplifies shipping for small businesses by comparing rates from multiple providers, offering pre-negotiated wholesale prices, and streamlining package, pallet, freight, and international shipments via a unified web-based system.[1][2][3][5] It serves thousands of small enterprises in Europe—primarily Sweden and Germany—helping them optimize supply chains, save up to 20% on costs, and manage workflows from booking to tracking without direct negotiations.[2][3] With around 66 employees and $4 million in 2025 revenue, Sendify combines SaaS tools with a marketplace model generating income from subscriptions, transactions, and add-ons like insurance, enabling faster growth for users handling domestic EU and global shipments.[1][2]

Origin Story

Sendify was founded by Fredrik Edeland, its current CEO, in Gothenburg, Sweden, though founding year sources vary between 2012, 2015, and 2016—likely reflecting initial ideation in 2012, formal establishment in 2015, and operational launch around 2016.[1][2][5] Edeland spotted the pain point of complex, costly shipping for small businesses lacking bargaining power against big carriers, building a platform to aggregate volumes and pass on savings.[1][5] Early traction came from serving over 15,000 users in Sweden and Germany, evolving into a SaaS-enabled marketplace with plug-and-play tools; a pivotal 2021 interview highlighted its "marathon" growth via dual revenue streams.[1][2]

Core Differentiators

• Rate Comparison and Pre-Negotiated Pricing: Compares providers for parcels, pallets, bulky goods, and freight (sea/air), leveraging aggregated volume from 10,000+ businesses for wholesale rates—saving users time and up to 20% without negotiations.[1][3]
• All-in-One Workflow: Unified platform handles searching, booking, fulfillment, tracking, and single billing, acting as an intermediary with reliable customer support.[3][4]
• SaaS Marketplace Model: Blends subscriptions from larger firms, transactional fees, and upsells like insurance; web-based for global/domestic ease, optimized for small businesses vs. enterprise tools.[1][2]
• Developer-Friendly and Scalable: Plug-and-play integrations, automation, and focus on SMBs differentiate from competitors like ShipStation or Easyship, with strong presence in Nordics and Germany.[2][3]

Role in the Broader Tech Landscape

Sendify rides the e-commerce logistics boom, where small businesses face rising shipping demands amid global supply chain digitization and post-pandemic online growth.[1][2] Timing aligns with SMBs scaling without in-house logistics expertise, fueled by market forces like carrier consolidation and demands for transparency—Sendify democratizes access to "big guy" tools via aggregation.[3][5] It influences the ecosystem by empowering 15,000+ European SMBs to compete globally, reducing fragmentation in parcel/pallet markets and fostering efficient cross-border trade in the EU.[2][3]

Quick Take & Future Outlook

Sendify's hybrid revenue and European foothold position it for expansion into more EU markets or adjacent services like returns management, capitalizing on e-commerce trends and AI-driven optimization.[1][2] Rising volumes from SMB globalization and sustainability pressures (e.g., greener shipping) will shape its path, potentially boosting revenue beyond $4M via partnerships or acquisitions.[2] Its influence may grow as a go-to aggregator, evolving from cost-saver to full supply chain orchestrator—much like how it already sets small businesses in motion.[3]