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Selltag is a technology company.
Selltag operates an online consumer-to-consumer marketplace, providing a platform via web and mobile applications for individuals to buy and sell items. The service simplifies peer-to-peer commerce, enabling users to list goods and discover offerings. It leverages social networks to broaden visibility and facilitate transactions among community members.
Ruben Colomer and Javier Fernandez Escribano founded Selltag in 2013 in Spain. They recognized social connections could enhance C2C trading efficiency. The co-founders aimed to create a seamless digital environment where personal networks bridge buyers and sellers, envisioning a community-driven e-commerce platform.
Selltag serves individual consumers looking to sell unwanted items or acquire pre-owned goods within their local community. Its vision focuses on fostering a vibrant marketplace where transactions become accessible and trustworthy through integrated social features, empowering users to participate in the circular economy.
Selltag has raised $410K across 1 funding round.
Selltag has raised $410K in total across 1 funding round.
Selltag was a Spanish technology startup that built a mobile and web-based marketplace for secondhand items, connecting buyers and sellers of used goods.[1][2] Headquartered in Valencia, it served consumers seeking quick, inter-city transactions via its innovative Telotransporto feature, which promised delivery in under 24 hours, addressing the problem of fragmented local secondhand markets.[2][5] The company raised €325,000 in funding, achieved over 250,000 downloads, and grew to 11-51 employees before shutting down in mid-September 2015 due to unsustainable business model and low user engagement.[2][5][6]
Co-founded in 2012, Selltag started as a web-based buy-and-sell platform before pivoting to mobile to better capture the secondhand market.[1][2] The idea emerged amid rising demand for used goods in Spain, with founders leveraging early web traction to expand.[2] Key milestones included securing €325,000 from investors like Vitamina K, Civeta, and Danka Capital, launching Telotransporto, and hitting 250,000 downloads, but persistent engagement issues led the CEO to recognize the model's long-term unviability and close operations in 2015.[2][6]
Selltag rode the early 2010s wave of mobile marketplaces disrupting classifieds, akin to the rise of platforms like Wallapop in Spain, capitalizing on smartphone penetration and consumer shifts toward sustainable, affordable secondhand shopping.[2] Timing aligned with post-financial crisis frugality in Europe, but intense competition and network effects favored incumbents, highlighting market forces like user retention demands in two-sided marketplaces.[1][2] Though it failed, Selltag influenced Spain's startup ecosystem by demonstrating investor interest in local innovations and underscoring shutdown pitfalls, paving the way for more resilient players.[2]
Selltag's story exemplifies startup volatility: rapid funding and feature innovation couldn't overcome engagement hurdles, leading to a 2015 shutdown with no revival since.[1][2] No active operations or relaunches appear post-closure, positioning it as a cautionary tale rather than an ongoing force. Trends like AI-driven personalization and circular economy platforms could inspire similar ventures, but Selltag's legacy ties back to its core insight—sustainable models demand more than novel delivery in competitive marketplaces.[2]
Selltag has raised $410K in total across 1 funding round.
Selltag's investors include 01 Advisors, Adeyemi Ajao, Harrison Metal, Pro Founders Capital, Uncork Capital, Andreas Mihalovits, Carlos Domingo, Charles Petruccelli, Jon Hallett, Mike Hennessey, Oskar Hartmann.
Selltag has raised $410K across 1 funding round. Most recently, it raised $410K Seed in December 2014.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Dec 1, 2014 | $410K Seed | 01 Advisors, Adeyemi Ajao, Harrison Metal, Pro Founders Capital, Uncork Capital, Andreas Mihalovits, Carlos Domingo, Charles Petruccelli, Jon Hallett, Mike Hennessey, Oskar Hartmann |