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§ Private Profile · New York City, NY, USA
SellersFi is a technology company.
SellersFi provides financial technology solutions tailored for e-commerce merchants and brands, offering flexible funding and strategic capital to support their operational growth. The company’s platform delivers various financing options, including working capital and invoice factoring, designed to meet the unique demands of online businesses seeking to expand their market presence and optimize cash flow without traditional financial constraints. Their approach focuses on enabling rapid deployment of capital for business-critical initiatives.
The company was co-founded by Ricardo Pero, who serves as its CEO. With over 25 years of experience spanning corporate treasury, wealth, and asset management, Pero envisioned a financial partner specifically addressing the distinct funding challenges faced by online sellers. His insight led to the creation of a system that understands the nuances of digital commerce, moving beyond conventional lending models to offer more responsive and growth-oriented financial products.
SellersFi serves a broad spectrum of e-commerce businesses, from emerging online shops to established digital brands, all aiming for scalable growth. The company’s long-term vision is to be the essential financial toolkit for e-commerce entrepreneurs, continuously developing innovative solutions that empower merchants globally to unlock their full potential and navigate the complexities of the digital marketplace with confidence.
SellersFi has raised $405.0M across 3 funding rounds.
SellersFi has raised $405.0M in total across 3 funding rounds.
SellersFi has raised $405.0M across 3 funding rounds. Most recently, it raised $135.0M Debt in December 2023.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Dec 15, 2023 | $135M Debt Financing | Christopher COX | Francesco Filia | Announced |
| Sep 1, 2021 | $170M Series A | Northzone, Credit Exchange | Blue Horizon, Kaszek Ventures, BEN Holmes, Marcos Galperin, Martin Migoya, Endeavor Catalyst, Fasanara Capital | Announced |
| Jan 12, 2021 | $100M Debt Financing | Francesco Filia | — | Announced |
SellersFi has raised $405.0M in total across 3 funding rounds.
SellersFi's investors include Christopher Cox, Francesco Filia, Northzone, Credit Exchange, Blue Horizon, Kaszek Ventures, Ben Holmes, Marcos Galperin, Martin Migoya, Endeavor Catalyst, Fasanara Capital.
SellersFi is a global financial technology company that builds AI-driven financial solutions specifically for e-commerce merchants. It offers working capital funding, cash flow management, payment processing, business insurance, and analytics tools designed to help e-commerce sellers scale their businesses efficiently. SellersFi serves a diverse client base including marketplace sellers, direct-to-consumer brands, B2B businesses, and hybrid models. By integrating with leading e-commerce platforms like Amazon, it enables merchants to access flexible funding quickly, often within 48 hours, allowing them to focus on growth activities such as inventory acquisition, marketing, product launches, and international expansion. The company has demonstrated strong growth momentum, ranking 226 on the Deloitte Technology Fast 500 in 2024 with a 523% revenue increase over three years and having disbursed over $1 billion to clients who collectively generated $20 billion in gross sales[1][2][3][6].
Founded in 2017 and originally named SellersFunding, SellersFi was co-founded by Ricardo Pero and Fabio Knijnik. Ricardo Pero brings over 25 years of experience in corporate treasury, wealth, and asset management, having held leadership roles at JPMorgan, Citigroup, and Merrill Lynch. Fabio Knijnik has a background in entrepreneurship and operational excellence, including implementing Six Sigma programs and scaling professional services businesses. The idea for SellersFi emerged from recognizing the funding challenges faced by e-commerce sellers and the opportunity to leverage AI-driven credit scoring and platform integrations to provide tailored financial products. Early traction included building a strong client base of e-commerce merchants and expanding operations globally with offices in the US and UK[4][1][2][5].
SellersFi rides the accelerating trend of e-commerce growth combined with the rising demand for specialized fintech solutions that cater to digital merchants. The timing is critical as e-commerce sellers increasingly require flexible, fast, and data-driven financing options that traditional banks often cannot provide. Market forces such as the expansion of online marketplaces, globalization of direct-to-consumer brands, and the need for real-time cash flow management favor SellersFi’s AI-powered, platform-integrated approach. By enabling sellers to access capital and financial tools efficiently, SellersFi influences the broader ecosystem by empowering entrepreneurship, reducing funding friction, and driving innovation in fintech tailored to e-commerce[1][3][6].
Looking ahead, SellersFi is poised to deepen its fintech innovation by expanding product offerings and enhancing AI capabilities to further streamline funding and financial management for e-commerce sellers. Trends such as increased cross-border e-commerce, demand for embedded finance, and the use of real-time data analytics will shape its journey. As SellersFi continues to grow, its influence may extend beyond funding into broader financial services, potentially becoming a comprehensive financial partner for digital merchants worldwide. This evolution aligns with its mission to enable sellers to focus on growth without financial constraints, reinforcing its role as a key enabler in the global e-commerce ecosystem[1][2][4][6].